Choosing the correct creator partners or influencers is the most important decision to run a rewarding program that drives ROAS. Thankfully, succeeding is a lot easier than many people would have you believe. We’ve put together this quick guide for our teams and partners to help them understand the fundamentals of selecting and approaching the …
Did you know that the average ROAS of influencer marketing is around 4x but less than 50% of all influencer marketing campaigns results in positive ROAS? Did you also know that 20% of influencers/creators are responsible for 80% of sales for marketers and less than 5% are responsible for more than 50%? Both the adoption …
How to create an effective influencer marketing strategy Read More »
Everyone is talking about the creator economy nowadays, from VC investors and tech startups, to social media platforms, legacy media companies, D2C brands, online retailers or even financial services companies. The topic has become so broad that it’s pretty easy to get lost, even when you supposedly work in the industry itself. We’ve put …
Merhaba Türkiye İçeriğinizin ve ortaklaşa yürüttüğünüz çalışmalarınızın diğer içerik oluşturuculara ve markalara nasıl yansıdığını bilmek ister misiniz? Şuan bunu öğrenebileceğiniz en doğru yerdesiniz. Diğer pazarlamacılardan/markalardan ortalama olarak daha fazla mı yoksa daha az mı ödediğinizi bilmek ister misiniz? Evet, yine doğru yerdesiniz. Bu karşılaştırma ölçütleri, 1 Ocak 2021 ile 31 Aralık arasında yürütülen binlerce …
מעוניינים לדעת היכן שיתופי הפעולה שיצרת עם משפיענים ויוצרי תוכן עומדים מול יוצרים ומותגים אחרים? הגעתם למקום הנכון! חיפוש ושיתוף פעולה עם היוצרים הנכונים יעזור לכם להשיג הבנה טובה יותר של קהל היעד ולתכנים שהוא מצפה, וע”י כך להפיק ולפרסם תכנים שמרגישים אותנטיים יותר שיעזרו לבנות אמון למותג. אנו מזמינים אתכם לקרוא את הדו”ח שהפקנו, …
Influencer marketing benchmarks – Israel H1 2022 Read More »
Hello There We’re Humanz. And in case we’ve never met each other before, we built an influencer marketing platform that’s powered by our very own artificial intelligence. It’s packed with tons of tools designed to help you launch, manage, and track successful influencer marketing campaigns on your own or with some help from our in-house …
The must have USA Influencer Marketing Calendar for Brands and Agencies Read More »
Hello South Africa Want to know how your content and collaborations stack to other creators and brands out there? This is the place where you can find out. Want to know whether you paid more or less on average than other marketers? Again, this is the place. These benchmarks were compiled using data from …
Influencer marketing benchmarks – South Africa 2022 Read More »
