The Metrics That Matter When Working With Influencers vs Content Creators in 2023
There is a shift in the world of Influencer Marketing. We’ve seen this shift and we’ve had a massive revamped our data systems to reflect these changes, we’re calling it Humanz 2.0. Our objectives for the revamp were to: Ensure compliance with the latest global legal frameworks for data collection and policies from social networks […]
The expert guide to influencer marketing in 2023
Did you know that the average ROAS of influencer marketing is around 4x but less than 50% of all influencer marketing campaigns results in positive ROAS? Did you also know that 20% of influencers/creators are responsible for 80% of sales for marketers and less than 5% are responsible for more than 50%? Both the adoption […]
How to run influencer marketing programs that drive sales
Did you know that the average ROAS of influencer marketing is around 4x but less than 50% of all influencer marketing campaigns results in positive ROAS? Did you also know that 20% of influencers/creators are responsible for 80% of sales for marketers and less than 5% are responsible for more than 50%? Both the adoption […]
How to select the right influencer partners
Choosing the correct creator partners or influencers is the most important decision to run a rewarding program that drives ROAS. Thankfully, succeeding is a lot easier than many people would have you believe. We’ve put together this quick guide for our teams and partners to help them understand the fundamentals of selecting and approaching the […]
How to create an effective influencer marketing strategy
Did you know that the average ROAS of influencer marketing is around 4x but less than 50% of all influencer marketing campaigns results in positive ROAS? Did you also know that 20% of influencers/creators are responsible for 80% of sales for marketers and less than 5% are responsible for more than 50%? Both the adoption […]
An Overview of the Creator Economy in 2022
Everyone is talking about the creator economy nowadays, from VC investors and tech startups, to social media platforms, legacy media companies, D2C brands, online retailers or even financial services companies. The topic has become so broad that it’s pretty easy to get lost, even when you supposedly work in the industry itself. We’ve put […]
The must have USA Influencer Marketing Calendar for Brands and Agencies
Hello There We’re Humanz. And in case we’ve never met each other before, we built an influencer marketing platform that’s powered by our very own artificial intelligence. It’s packed with tons of tools designed to help you launch, manage, and track successful influencer marketing campaigns on your own or with some help from our in-house […]
Influencer marketing benchmarks – South Africa 2022
Hello South Africa Want to know how your content and collaborations stack to other creators and brands out there? This is the place where you can find out. Want to know whether you paid more or less on average than other marketers? Again, this is the place. These benchmarks were compiled using data from […]