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Build always-on creator communities that blend fans, customers, staff and micro-creators into one trackable, incentivised advocacy engine — not another round of campaigns.
The most trusted voices aren't always the biggest ones. The people who already choose you, wear you, work for you and recommend you are the ones worth building around — provided there's something real in it for them.
Done properly, this is not a cheaper way to buy reach. It's a two-way arrangement: the brand gets advocates who genuinely know the product, and the people doing the advocating get paid, promoted and seen.
Advocacy begins not with a brief, but with belonging.
Give fans somewhere to put their hand up — then go and find the ones who never thought to. Your own branded programme page sets out exactly what members get, and applications arrive with the detail you need to choose between them.
Fans, customers and employees put themselves forward through your programme page — and arrive already knowing what's expected and what they'll get.
Social listening surfaces the people already talking about you — customers and micro-creators posting without being asked, who never thought to apply. Invite them in rather than waiting.
Then make it official — contracts reviewed and signed in the app before any work starts, so usage rights and standards are agreed up front.
Humanz doesn't only optimise media performance — it optimises people performance. Give creators clear objectives, the tools to measure themselves, and a real reason to care how it goes.
Targets with rewards attached, visible to the creator on their own phone — so effort and payoff are never a mystery, and nobody has to ask how they're doing.
Briefs, tasks, approvals and usage rights, running across all three sides at once — the creator on their phone, the talent manager, and you.
One campaign, three points of view — nobody chasing anybody over email.
Always-on needs a calendar, not a campaign burst.
When a post earns its way into paid media, the creator gets paid again. License what performs — run it on your own channels or promote it as an ad — and pay them for the usage rights, or on a CPM. The people who made it keep a stake in how far it travels.
See partnership ads & UGCMeasurement isn't a scoreboard for judging people. It's how you find out who genuinely moves product — and it's how they earn their way up.
Already buys, already posts. Nobody asked them to.
Applies and joins. Gets products, access and first sight of campaigns.
Earns commission on what they actually sell.
Contracted and paid, on long-term targets with real rewards.
Creators see their own numbers, not just yours — so they know where they stand and what the next rung takes.
And your top performers surface on their own, ranked by what they contributed — so promoting the right people stops being a matter of who you happened to notice.
Posting most isn't the same as landing best. Every comment on community content is classified automatically — positive, negative, question, irrelevant — so the members who actually move a room are visible, and so are the questions worth answering.
Sentiment across every comment, with the genuine questions pulled out — the clearest signal of which community members people actually listen to.
Your numbers are yours to see. Performance — not proximity to the brand team — is what earns the next invitation, the better brief and the commission. A programme is somewhere to grow: proof of what you deliver, visible to the brands you want to work with next.
You stop guessing who your advocates are. The people genuinely moving product become your ambassadors on terms that match what they deliver — and you build a bench of proven advocates instead of starting from a media buy every quarter.
Connecting that content to actual sales — on your own site, on Amazon, or through your retail partners — is a subject of its own.
See e-commerce & attributionNot a campaign's worth of content. A steady supply of it, from people who already liked you.
Zara South Africa trended first worldwide — driven by its creator community rather than a media buy.
From more than 1,000 pieces of earned content, produced by a community rather than commissioned as advertising.
“If you're still buying influencer reach like it's banner inventory, you'll hate this. If you're building a scalable ROI-driven creator program? Welcome home.”
A community falls apart when it's run across a spreadsheet, an inbox and three other tools. All of this is the same system.
Built for always-on programmes, not just campaigns. Works across Meta, Shopify, Amazon and more.
Tell us who your community could be. We'll show you how to build it.