Guides & Benchmarks

There is a shift in the world of Influencer Marketing. We’ve seen this shift and we’ve had a massive revamped our data systems to reflect these changes, we’re calling it Humanz 2.0.  Our objectives for the revamp were to:  Ensure compliance with the latest global legal frameworks for data collection and policies from social networks …

The Metrics That Matter When Working With Influencers vs Content Creators in 2023 Read More »

Did you know that the average ROAS of influencer marketing is around 4x but less than 50% of all influencer marketing campaigns results in positive ROAS? Did you also know that 20% of influencers/creators are responsible for 80% of sales for marketers and less than 5% are responsible for more than 50%?  Both the adoption …

The expert guide to influencer marketing in 2023 Read More »

Did you know that the average ROAS of influencer marketing is around 4x but less than 50% of all influencer marketing campaigns results in positive ROAS? Did you also know that 20% of influencers/creators are responsible for 80% of sales for marketers and less than 5% are responsible for more than 50%?  Both the adoption …

How to run influencer marketing programs that drive sales Read More »

Choosing the correct creator partners or influencers is the most important decision to run a rewarding program that drives ROAS. Thankfully, succeeding is a lot easier than many people would have you believe. We’ve put together this quick guide for our teams and partners to help them understand the fundamentals of selecting and approaching the …

How to select the right influencer partners Read More »

Did you know that the average ROAS of influencer marketing is around 4x but less than 50% of all influencer marketing campaigns results in positive ROAS? Did you also know that 20% of influencers/creators are responsible for 80% of sales for marketers and less than 5% are responsible for more than 50%?  Both the adoption …

How to create an effective influencer marketing strategy Read More »

  Everyone is talking about the creator economy nowadays, from VC investors and tech startups, to social media platforms, legacy media companies, D2C brands, online retailers or even financial services companies. The topic has become so broad that it’s pretty easy to get lost, even when you supposedly work in the industry itself. We’ve put …

An Overview of the Creator Economy in 2022 Read More »

מעוניינים לדעת היכן שיתופי הפעולה שיצרת עם משפיענים ויוצרי תוכן עומדים מול יוצרים ומותגים אחרים? הגעתם למקום הנכון! חיפוש ושיתוף פעולה עם היוצרים הנכונים יעזור לכם להשיג הבנה טובה יותר של קהל היעד ולתכנים שהוא מצפה, וע”י כך להפיק ולפרסם תכנים שמרגישים אותנטיים יותר שיעזרו לבנות אמון למותג. אנו מזמינים אתכם לקרוא את הדו”ח שהפקנו, …

Influencer marketing benchmarks – Israel H1 2022 Read More »