Hello South Africa Want to know how your content and collaborations stack up to other creators and brands out there? This is the place where you can find out. Want to know whether you paid more or less on average than other marketers? Again, this is the place. This short report couples localised trends …
Say goodbye to stale, one-off campaigns and say hello to high-performing always-on programs that drive sales and brand equity. In the Humanz Influencer Marketing Handbook, you’ll find all the essentials you need for a powerful program that resonates with the South African market and the creators you work with. This handbook will guide you on …
Harness the Power of Influencer Marketing: Humanz 2024 Influencer Marketing Handbook Read More »
Influencer marketing is one of the fastest evolving industries in the world and 2024 is no different, with South African marketers poised to witness some absolutely transformative trends this coming year. Brands are increasingly recognizing the power of building strong influencer partnerships and how they can help improve ROI. Something that’s especially important as they …
Navigating the Future: Trends in South African Influencer Marketing for 2024 Read More »
There is a shift in the world of Influencer Marketing. We’ve seen this shift and we’ve had a massive revamped our data systems to reflect these changes, we’re calling it Humanz 2.0. Our objectives for the revamp were to: Ensure compliance with the latest global legal frameworks for data collection and policies from social networks …
The Metrics That Matter When Working With Influencers vs Content Creators in 2023 Read More »
Did you know that the average ROAS of influencer marketing is around 4x but less than 50% of all influencer marketing campaigns results in positive ROAS? Did you also know that 20% of influencers/creators are responsible for 80% of sales for marketers and less than 5% are responsible for more than 50%? Both the adoption …
The expert guide to influencer marketing in 2023 Read More »
Did you know that the average ROAS of influencer marketing is around 4x but less than 50% of all influencer marketing campaigns results in positive ROAS? Did you also know that 20% of influencers/creators are responsible for 80% of sales for marketers and less than 5% are responsible for more than 50%? Both the adoption …
How to run influencer marketing programs that drive sales Read More »
Choosing the correct creator partners or influencers is the most important decision to run a rewarding program that drives ROAS. Thankfully, succeeding is a lot easier than many people would have you believe. We’ve put together this quick guide for our teams and partners to help them understand the fundamentals of selecting and approaching the …
Did you know that the average ROAS of influencer marketing is around 4x but less than 50% of all influencer marketing campaigns results in positive ROAS? Did you also know that 20% of influencers/creators are responsible for 80% of sales for marketers and less than 5% are responsible for more than 50%? Both the adoption …
How to create an effective influencer marketing strategy Read More »