Paid to Create: The South African Creator Economy 2026
How much do South African creators really earn? Findings from 1,200 creators and R100m+ in verified payments. Get the free Humanz report.
Influencer marketing benchmarks for South Africa in 2026
Hello South Africa For the sixth year in a row, Humanz brings you the most comprehensive influencer marketing benchmarks for the South African market. So, what’s new in 2026? Updated Cost BenchmarksMedian CPM and CPE have stabilized, showing that pricing expectations between brands, agencies, and creators are finally aligning. This year’s data covers 16 […]
Turning Creators into the Face of Your Brand: The Power of Long-Term Partnerships
Influence Grows from Trust, Not a Single Post Influencer marketing today thrives not on one-off posts, but on meaningful, ongoing partnerships. At Humanz, our philosophy has always centered on cultivating long-term collaborations, because when creators feel connected and valued, they don’t just promote your brand, they become a living embodiment of its values over time. […]
Influencer Marketing Is Not Just for Sales – Here’s Why Brand Campaigns Also Drive Revenue
Let’s get one thing straight: influencers don’t only sell. Yet many brands treat them like glorified affiliates, activating them only when there’s a discount code, a product launch, or a revenue target to hit by the end of a quarter. If you’re one of those brands, you’re missing out. Because some of the most powerful, […]
Why Your Influencer Strategy Needs the Full Funnel to Succeed
We’ve all been there – you run a killer campaign with creators, traffic spikes for a few days… and then it’s gone. No lasting brand equity. No real shift in perception. Just a short-lived buzz. That’s because even the best influencer campaigns fall flat when they’re not part of a bigger strategy. The Problem: Conversions […]
Storytelling That Sells: Why Authenticity Is the Key to Creator Success
Storytelling Can’t Happen Without Authenticity Storytelling without authenticity falls flat, audiences can always tell when something feels forced. A brand slapped onto a creator’s feed isn’t a partnership; it’s just another ad. And in a world where people crave real connections, that’s not enough. The creators who last aren’t just partnering with brands, they’re bringing […]
Influencer marketing Benchmarks & Measurement for South Africa in 2025
Hello South Africa For the fifth year in a row, Humanz is proud to bring you the most comprehensive influencer marketing benchmarks for the South African market. As the industry continues to evolve, so does our approach to measurement, analysis, and strategic insights. This year, we’re taking it even further—providing not just the latest benchmarks […]
Trends and Benchmarks in South African Influencer Marketing for 2024: Get ahead of the curve
Hello South Africa Want to know how your content and collaborations stack up to other creators and brands out there? This is the place where you can find out. Want to know whether you paid more or less on average than other marketers? Again, this is the place. This short report couples localised trends […]
Harness the Power of Influencer Marketing: Humanz 2024 Influencer Marketing Handbook
Say goodbye to stale, one-off campaigns and say hello to high-performing always-on programs that drive sales and brand equity. In the Humanz Influencer Marketing Handbook, you’ll find all the essentials you need for a powerful program that resonates with the South African market and the creators you work with. This handbook will guide you on […]
Navigating the Future: Trends in South African Influencer Marketing for 2024
Influencer marketing is one of the fastest evolving industries in the world and 2024 is no different, with South African marketers poised to witness some absolutely transformative trends this coming year. Brands are increasingly recognizing the power of building strong influencer partnerships and how they can help improve ROI. Something that’s especially important as they […]