Be worth following.
How creators and brands grow together. Three chapters, 23 short lessons, two quizzes and a certificate, built on Humanz practice and published evidence.
Built for Humanz staff and accredited agency partners. Free and open to every marketer.
IPA · WPP Media · System1 · TikTok · Meta · YouTube · Kantar · Google & BCG · Effie
What you'll cover
- Why and principles Why creators work, and the five rules every campaign should follow, regardless of the brief. 01
- The choices How people buy now, what to run, and which behaviours go together. 02
- The workflow Plan it backwards. Run it forwards. Every stage has its must-dos, a table by behaviour, and a checklist. 03
- Appendix Definitions, checklists and sources +
Read, test yourself, get certified
-
01
Read at your own pace
Go through the lessons in order or jump around. Every lesson you finish is ticked off, and your progress is saved to your email.
-
02
Choose your quiz
Basic has 10 questions, Advanced has 12. Pass with 90% or more, which means one wrong answer at most. Retake as often as you like.
-
03
Get your certificate
Your certificate shows the highest level you passed, with a link anyone can verify. Add it to your LinkedIn profile in one click.
The ground floor, not the ceiling.
Go beyond it whenever you can. Just don't go below it.