Choosing the correct creator partners or influencers is the most important decision to run a rewarding program that drives ROAS. Thankfully, succeeding is a lot easier than many people would have you believe.
We’ve put together this quick guide for our teams and partners to help them understand the fundamentals of selecting and approaching the ideal influencer partners, as well as some greatest hazards and pitfalls. This report is based on lessons learnt by our teams of customer success managers and generously shared by some of our top customers, with key findings gathered from analyzing over 3000+ campaigns run through the Humanz platform.
As always, we’ve done our best to create an effective executive summary that covers only the most important points and highlights practical applications. This guide should help you with the key steps to selecting creator partners.
You will find inside:
Included in this report are insights into:
- How creators create ROAS for Marketers
- Why follower count is not as important as you think it is
- Understanding the type of influence you want to tap into
- A framework for influencer vetting
- Ways to decide how much you should pay creators or motivate them
- Plus much more!
We hope you find this short guide interesting and it helps you whether you are working as a creator, an advertiser, an agent, or all 3 of these at once.
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