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Principle CPosting alone isn't distributing
A post is a start, not a plan. Organic posts reach only a fraction of a creator’s followers. Distribution is the work of getting the content in front of the right people, often enough to stick.
Two jobs: coordinate and amplify
Coordinate
Time creators together. On Scroll, that means a burst of creators inside 24 to 48 hours, then fresh waves every week or two. Early activity stacked in one window looks like a real moment to the algorithm, and each new wave wakes it up again.
Amplify
Boost the best posts from the creator’s own handle. Meta reports 19% cheaper cost per sale when creator posts run alongside normal ads, and TikTok recommends up to 70% of spend on creator-led ads. Treat both as platform claims. On sales-driven programmes, 50% to 70% of the budget should go to paid media.