- A Metric definitions Plain-English definitions of every creator campaign metric, by behaviour: from brand segment reach and resonance to branded search lift and attributable sales.
- B The checklists, in one place Every stage's checklist from the creator campaign workflow in one printable place, from objective to report, plus a learning log for what changes next.
- C Sources The studies, industry reports and platform materials behind the playbook, from IPA influencer benchmarking and System1 creative research to Kantar and Google.