Marketer Academy
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01Why and principles
  1. 1.1What this playbook is for
  2. 1.2Why creators
  3. 1.3Five principles for every campaign
  4. Key principles
  5. ABelievable beats famous
  6. BPlan backwards, run forwards
  7. CPosting alone isn't distributing
  8. DCompare creators, not just campaigns
  9. EA number without a baseline proves nothing
02The choices
  1. 2.1How people buy now
  2. 2.2What to run
  3. 2.3Where to start: default pairings
03The workflow
  1. The workflow, on a page
  2. 3.1Objective and primary S
  3. 3.2The report we want to show, and resonance
  4. 3.3Distribution and content plan
  5. 3.4Creator selection, fair pay and reward
  6. 3.5Contracts
  7. 3.6Content review
  8. 3.7Launch and optimise
  9. 3.8Report and learn
+Appendix
  1. AMetric definitions
  2. BThe checklists, in one place
  3. CSources

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