3.7Launch and optimise

Before launch: the measurement check

1. Put every measurement dependency in place.
   Pixel or coupon codes, social listening, an uplift partner: whatever the chosen metrics need.
2. Connect the advertiser's ad account to Humanz.
   Otherwise we can’t report on paid media.
3. Pull and save your baselines.
   Before launch, not reconstructed afterwards.
4. If anything's missing, change the metric now.
   Not in the report.

After launch: optimise

1. Go live together.
   Coordinated posting inside the agreed window.
2. Boost the best, from the creator's handle.
   Let the early reaction tell you which posts deserve the money.
3. If the first reaction is weak, remake it.
   Don’t add repetition. Weak ads stop building by the third view.
4. Refresh when the reaction drops, not on a set date.
   New versions, not re-uploads.

Checklist

• Measurement dependencies in place
• Ad account connected
• Baselines saved
• Refresh plan agreed