Advice for marketers

Mastering Authentic Influencer Marketing for Real Business Results

While the question may seem rudimentary, it’s critical to revisit this concept regularly given how rapidly this industry evolves. Influencer marketing fundamentally involves leveraging your own customers and influential voices to authentically promote your product or service to a wider audience. However, the specific strategies and best practices for effective influencer marketing are continuously shifting.  …

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Trends and Benchmarks in South African Influencer Marketing for 2024: Get ahead of the curve

Hello South Africa Want to know how your content and collaborations stack up to other creators and brands out there? This is the place where you can find out. Want to know whether you paid more or less on average than other marketers? Again, this is the place.   This short report couples localised trends …

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Harness the Power of Influencer Marketing: Humanz 2024 Influencer Marketing Handbook

Say goodbye to stale, one-off campaigns and say hello to high-performing always-on programs that drive sales and brand equity. In the Humanz Influencer Marketing Handbook, you’ll find all the essentials you need for a powerful program that resonates with the South African market and the creators you work with. This handbook will guide you on …

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The Ultimate Guide To Nano Influencer Marketing | How To Find And Work With Smaller Influencers

The ultimate guide to nano influencers and how to leverage their prowess.   It’s no secret that influencer marketing is exploding. Global juggernauts like Kim Kardashian and Cristiano Ronaldo reign supreme on Instagram. Celebrity superstars have earned the attention of millions of followers. This in turn secures millions in sponsorship deals — and tons of …

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Influencer marketing benchmarks – Turkey 2022

Merhaba Türkiye   İçeriğinizin ve ortaklaşa yürüttüğünüz çalışmalarınızın diğer içerik oluşturuculara ve markalara nasıl yansıdığını bilmek ister misiniz? Şuan bunu öğrenebileceğiniz en doğru yerdesiniz. Diğer pazarlamacılardan/markalardan ortalama olarak daha fazla mı yoksa daha az mı ödediğinizi bilmek ister misiniz? Evet, yine doğru yerdesiniz. Bu karşılaştırma ölçütleri, 1 Ocak 2021 ile 31 Aralık arasında yürütülen binlerce …

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