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Advice for marketers

Storytelling That Sells: Why Authenticity Is the Key to Creator Success

Advice for marketers, Guides & Benchmarks, Tips & Tricks, Tips for creators / By

Storytelling Can’t Happen Without Authenticity Storytelling without authenticity falls flat, audiences can always tell when something feels forced. A brand slapped onto a creator’s feed isn’t a partnership; it’s just another ad. And in a world where people crave real connections, that’s not enough. The creators who last aren’t just partnering with brands, they’re bringing …

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Humanz Launches “Verified by Humanz” to enhance transparency in Influencer Marketing

Advice for marketers / By

We are pleased to announce a significant update to our Humanz app with the introduction of “Verified by Humanz,” a feature designed to improve transparency and trust in influencer marketing. This update aims to empower influencers and provide advertisers with accurate, reliable data, benefiting influencers, marketers, and agencies alike. Humanz is committed to bridging the …

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Mastering Authentic Influencer Marketing for Real Business Results

Advice for marketers / By

While the question may seem rudimentary, it’s critical to revisit this concept regularly given how rapidly this industry evolves. Influencer marketing fundamentally involves leveraging your own customers and influential voices to authentically promote your product or service to a wider audience. However, the specific strategies and best practices for effective influencer marketing are continuously shifting.  …

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Trends and Benchmarks in South African Influencer Marketing for 2024: Get ahead of the curve

Advice for marketers, Guides & Benchmarks / By

Hello South Africa Want to know how your content and collaborations stack up to other creators and brands out there? This is the place where you can find out. Want to know whether you paid more or less on average than other marketers? Again, this is the place.   This short report couples localised trends …

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Harness the Power of Influencer Marketing: Humanz 2024 Influencer Marketing Handbook

Advice for marketers, Guides & Benchmarks / By

Say goodbye to stale, one-off campaigns and say hello to high-performing always-on programs that drive sales and brand equity. In the Humanz Influencer Marketing Handbook, you’ll find all the essentials you need for a powerful program that resonates with the South African market and the creators you work with. This handbook will guide you on …

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The Ultimate Guide To Nano Influencer Marketing | How To Find And Work With Smaller Influencers

Advice for marketers, Brands Winning / By

The ultimate guide to nano influencers and how to leverage their prowess.   It’s no secret that influencer marketing is exploding. Global juggernauts like Kim Kardashian and Cristiano Ronaldo reign supreme on Instagram. Celebrity superstars have earned the attention of millions of followers. This in turn secures millions in sponsorship deals — and tons of …

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