What is social commerce?
There are 7.7B people in the world and nearly half of us are on social media. We spend hours a day scrolling and billions of dollars a year shopping online. Social commerce is just a mix of the two things we love the most. What is social commerce? Difference between social commerce and ecommerce Which […]
How To Find Instagram Influencers Worth Working With | The Ultimate Guide 2022
There’s no denying it. Instagram is the place for brands to get their message in front of the right audience. With over a billion active users, Instagram is a powerful resource in your toolkit. And the secret sauce in all this? Instagram influencers. Get ready to dive right in. This ultimate guide covers everything […]
How To Find Relevant TikTok Influencers For Your Brand
In case you missed it, TikTok is exploding. It’s taking over the world one Gen Z-er at a time and we’re obsessed because: Billions of people use TikTok on a monthly basis TikTok users have lots of purchasing power It’s an influencer marketing tool that literally every brand needs And if you’re targeting young people, […]
TikTok Influencer Marketing | The Ultimate Guide To TikTok Influencers
Your competition is on TikTok. And not only are they having tons of fun making videos, but they’re also probably raking in the dough. Here’s why: It’s a short-form video platform It’s among the world’s top social media giants It’s the ultimate influencer marketing tool Seriously, if you’re not on TikTok, it’s time. Especially if […]
How The TikTok Algorithm Works
Ah, yes — the mysterious TikTok algorithm. It’s what decides whether your content wins or loses. And it’s how videos go viral on the popular social media app. Even though TikTok’s code is impossible to truly crack, there are things you can do to boost your chances of success. So let’s dive into TikTok’s algorithm […]
Instagram Hashtag Analytics: How To Track Hashtag Performance
When you get down to it, hashtags are sick as h-e-double-hockey-sticks. They’re fun to use. They help IG users explore new stuff around the platform. And they help brands cut through some of the noise. Plus, if you’ve got the right tools, you can analyze hashtag performance ???? That’s right — you can get down […]
How To Build An Effective Influencer Marketing Strategy
Influencer marketing can make your brand explode (in a good way). But you have to have a solid plan. Otherwise, it’s like firing off a rocketship in the wrong direction. This is why building an influencer marketing strategy has to be at the top of your to-do list. Here’s what this strategy guide covers: What’s […]
Influencer marketing benchmarks – South Africa 2022
Hello South Africa Want to know how your content and collaborations stack to other creators and brands out there? This is the place where you can find out. Want to know whether you paid more or less on average than other marketers? Again, this is the place. These benchmarks were compiled using data from […]
Spotting Fake Instagram Accounts: Real vs. Fake Influencers Followers
When it’s done right, influencer marketing can return $20+ for every $1 invested. It can also drive sales, boost brand awareness, and increase social media engagement. That’s because we like buying things based on the suggestions of people we trust. After all, nearly a third of us make purchases after seeing an influencer we love […]
How To Use Instagram Branded Content For Your Business
Wanna take advantage of branded content on Instagram? You’re in luck because there’s a whole suite of branded content tools in IG that are ready for you to use. But before we jump into that, let’s do a quick overview: Instagram’s branded content tools: Help brands and influencers work together. For brands: Branded content is […]