The Marketer’s Guide To Instagram Insights (IG Analytics)

Accurate data is the ultimate way to slam dunk Instagram marketing. And if you can get that data on demand, even better. Stats help brands keep track of campaign health, monitor their business profile, and make adjustments on the fly. Especially if things aren’t working out as planned. Plus, getting ultra-granular data lets you figure […]

Top Influencer Marketing KPIs To Measure

Most marketing strategies contain different directions (or subcategories). You can think of this like spokes in a wheel. The directions work together to power the marketing strategy as a whole. And one of the most effective marketing directions for brands is influencer marketing. Nearly half of everyone online uses ad blockers to tune out marketers. […]

Macro Influencers | Everything Brands & Marketers Need To Know

  Working with macro influencers is a huge decision. Uncover the pros and cons of partnering with bigger IG stars.  Let’s start with the obvious. Influencer marketing is exploding. It’s a huge industry with lots of layers: We’ve got the nano influencers. They’re on the smaller side, but they’ve got high engagement. Up next, micro influencers. They’re […]

The Ultimate Guide On How To Work and Succeed As A Brand With Micro Influencers

Everything you need to know about influencer marketing’s secret weapon.    Ariana Grande, Kylie Jenner, and Lionel Messi are the biggest names on Instagram — and in the world. When huge celebrities like this post sponsored content, millions of people listen … but do they engage? Now, micro influencers are taking over traditional influencer marketing. […]