Case studies

When Paid Feels Organic: How Creator-Led Ads Outperform Brand Campaigns

There’s a growing truth in marketing: people trust people more than they trust brands. That’s why we built Humanz Ads, a way to run paid media directly from creators’ profiles. You get the power of precise targeting with the authenticity of content that feels native to the feed. We already knew this approach lowers CPA …

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Oak and Luna – From Data to Dollars, Increasing Budgets with Confidence

Humans make decisions based on trust. Whether it’s in everyday life or in influencer marketing, people are more likely to act when they believe in the data and the source providing it. For Oak & Luna, a growing jewelry brand, trust in data was the key factor that allowed them to scale their influencer marketing …

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