Influencer marketing has become one of the most effective ways for brands to connect with audiences. Why? Because people trust people. Creators, whether nano, micro, or A-list, bring a level of authenticity and relatability that no polished brand ad can match. But here’s the thing – even the best influencer content doesn’t always reach as …
There’s a growing truth in marketing: people trust people more than they trust brands. That’s why we built Humanz Ads, a way to run paid media directly from creators’ profiles. You get the power of precise targeting with the authenticity of content that feels native to the feed. We already knew this approach lowers CPA …
When Paid Feels Organic: How Creator-Led Ads Outperform Brand Campaigns Read More »
Humans make decisions based on trust. Whether it’s in everyday life or in influencer marketing, people are more likely to act when they believe in the data and the source providing it. For Oak & Luna, a growing jewelry brand, trust in data was the key factor that allowed them to scale their influencer marketing …
Oak and Luna – From Data to Dollars, Increasing Budgets with Confidence Read More »
The Ultimate Instagram Reels Hacks You Need to Try Scrolling through Instagram, you’ve probably noticed that some Reels instantly grab your attention while others barely make you blink. What’s the secret behind those magnetic videos? It’s not just luck, it’s strategy. With short-form videos taking over every social platform like a viral wave, keeping your …
The Ultimate Guide to Creating Scroll-Stopping Instagram Reels Read More »
Storytelling Can’t Happen Without Authenticity Storytelling without authenticity falls flat, audiences can always tell when something feels forced. A brand slapped onto a creator’s feed isn’t a partnership; it’s just another ad. And in a world where people crave real connections, that’s not enough. The creators who last aren’t just partnering with brands, they’re bringing …
Storytelling That Sells: Why Authenticity Is the Key to Creator Success Read More »
Hello South Africa For the fifth year in a row, Humanz is proud to bring you the most comprehensive influencer marketing benchmarks for the South African market. As the industry continues to evolve, so does our approach to measurement, analysis, and strategic insights. This year, we’re taking it even further—providing not just the latest benchmarks …
Influencer marketing Benchmarks & Measurement for South Africa in 2025 Read More »
Creator Marketing Platform Humanz Expands Into the U.S. and Introduces Valeria Lipovetsky as Chief Creator Officer, Supporting Brands and Empowering Creators The innovative platform—designed by creators for creators—facilitates genuine, long-term connections and offers transparent data and insights into campaign performance for both brands and creators Miami, FL – [September 12, 2024] – Humanz, a collaborative …
Humanz Expands Into the U.S. and Introduces Valeria Lipovetsky as Chief Creator Officer Read More »
We are pleased to announce a significant update to our Humanz app with the introduction of “Verified by Humanz,” a feature designed to improve transparency and trust in influencer marketing. This update aims to empower influencers and provide advertisers with accurate, reliable data, benefiting influencers, marketers, and agencies alike. Humanz is committed to bridging the …
Humanz Launches “Verified by Humanz” to enhance transparency in Influencer Marketing Read More »
