On October 6, 2010, Instagram quietly launched a simple app for sharing filtered square photos. Fifteen years later, it’s no longer just a social network: it’s a full-blown creator economy, where influencers and brands dance in real time, where algorithms sculpt visibility, and where content is commerce. At Humanz, we see this evolution not just …
15 Years of Instagram: From Photo-Sharing App to Creator Powerhouse Read More »
Influence Grows from Trust, Not a Single Post Influencer marketing today thrives not on one-off posts, but on meaningful, ongoing partnerships. At Humanz, our philosophy has always centered on cultivating long-term collaborations, because when creators feel connected and valued, they don’t just promote your brand, they become a living embodiment of its values over time. …
Turning Creators into the Face of Your Brand: The Power of Long-Term Partnerships Read More »
Let’s get one thing straight: influencers don’t only sell. Yet many brands treat them like glorified affiliates, activating them only when there’s a discount code, a product launch, or a revenue target to hit by the end of a quarter. If you’re one of those brands, you’re missing out. Because some of the most powerful, …
At Humanz, we don’t just run influencer campaigns – we build growth engines. And when Pampers, one of the most trusted names in parenting, approached us to help launch and scale their Smart Sleep Coach app, the mission was clear: Cut acquisition costs. Drive real subscriptions. Build a machine that scales. Spoiler: We did all …
Building a Growth Engine for the Smart Sleep Coach App Read More »
We’ve all been there – you run a killer campaign with creators, traffic spikes for a few days… and then it’s gone. No lasting brand equity. No real shift in perception. Just a short-lived buzz. That’s because even the best influencer campaigns fall flat when they’re not part of a bigger strategy. The Problem: Conversions …
Why Your Influencer Strategy Needs the Full Funnel to Succeed Read More »
What happens when a rising skincare brand stops thinking in “campaigns” and starts thinking in partnerships? You get a six-month creative journey that ends in a sold-out product, viral buzz, and a deep emotional connection with thousands of followers. Not Just Another Influencer Campaign Promise is a young skincare brand on a mission to simplify …
Influencer marketing has become one of the most effective ways for brands to connect with audiences. Why? Because people trust people. Creators, whether nano, micro, or A-list, bring a level of authenticity and relatability that no polished brand ad can match. But here’s the thing – even the best influencer content doesn’t always reach as …
There have been some exciting new changes to the Humanz platform and we would like to share them with you. Have you seen any of these changes yet? What do you think? Send us an email and let us know, we would like to hear from you. Search for influencer stories based on the caption …