Guides & Benchmarks

Influence Grows from Trust, Not a Single Post Influencer marketing today thrives not on one-off posts, but on meaningful, ongoing partnerships. At Humanz, our philosophy has always centered on cultivating long-term collaborations, because when creators feel connected and valued, they don’t just promote your brand, they become a living embodiment of its values over time. …

Turning Creators into the Face of Your Brand: The Power of Long-Term Partnerships Read More »

Let’s get one thing straight: influencers don’t only sell. Yet many brands treat them like glorified affiliates,  activating them only when there’s a discount code, a product launch, or a revenue target to hit by the end of a quarter. If you’re one of those brands, you’re missing out. Because some of the most powerful, …

Influencer Marketing Is Not Just for Sales – Here’s Why Brand Campaigns Also Drive Revenue Read More »

We’ve all been there – you run a killer campaign with creators, traffic spikes for a few days… and then it’s gone. No lasting brand equity. No real shift in perception. Just a short-lived buzz. That’s because even the best influencer campaigns fall flat when they’re not part of a bigger strategy. The Problem: Conversions …

Why Your Influencer Strategy Needs the Full Funnel to Succeed Read More »