Let’s get one thing straight: influencers don’t only sell. Yet many brands treat them like glorified affiliates, activating them only when there’s a discount code, a product launch, or a revenue target to hit by the end of a quarter. If you’re one of those brands, you’re missing out. Because some of the most powerful, …
We’ve all been there – you run a killer campaign with creators, traffic spikes for a few days… and then it’s gone. No lasting brand equity. No real shift in perception. Just a short-lived buzz. That’s because even the best influencer campaigns fall flat when they’re not part of a bigger strategy. The Problem: Conversions …
Why Your Influencer Strategy Needs the Full Funnel to Succeed Read More »
What happens when a rising skincare brand stops thinking in “campaigns” and starts thinking in partnerships? You get a six-month creative journey that ends in a sold-out product, viral buzz, and a deep emotional connection with thousands of followers. Not Just Another Influencer Campaign Promise is a young skincare brand on a mission to simplify …
Influencer marketing has become one of the most effective ways for brands to connect with audiences. Why? Because people trust people. Creators, whether nano, micro, or A-list, bring a level of authenticity and relatability that no polished brand ad can match. But here’s the thing – even the best influencer content doesn’t always reach as …
Storytelling Can’t Happen Without Authenticity Storytelling without authenticity falls flat, audiences can always tell when something feels forced. A brand slapped onto a creator’s feed isn’t a partnership; it’s just another ad. And in a world where people crave real connections, that’s not enough. The creators who last aren’t just partnering with brands, they’re bringing …
Storytelling That Sells: Why Authenticity Is the Key to Creator Success Read More »
We are pleased to announce a significant update to our Humanz app with the introduction of “Verified by Humanz,” a feature designed to improve transparency and trust in influencer marketing. This update aims to empower influencers and provide advertisers with accurate, reliable data, benefiting influencers, marketers, and agencies alike. Humanz is committed to bridging the …
Humanz Launches “Verified by Humanz” to enhance transparency in Influencer Marketing Read More »
While the question may seem rudimentary, it’s critical to revisit this concept regularly given how rapidly this industry evolves. Influencer marketing fundamentally involves leveraging your own customers and influential voices to authentically promote your product or service to a wider audience. However, the specific strategies and best practices for effective influencer marketing are continuously shifting. …
Mastering Authentic Influencer Marketing for Real Business Results Read More »
Hello South Africa Want to know how your content and collaborations stack up to other creators and brands out there? This is the place where you can find out. Want to know whether you paid more or less on average than other marketers? Again, this is the place. This short report couples localised trends …