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Track real sales from creator content across Amazon, Shopify, TikTok Shop and your retail partners — then move budget to what converts, and stop paying for reach that doesn't.
Influencer tools are built to approve content and report on reach. That tells you a post did well. It doesn't tell you whether anyone bought anything.
Influencer spend passed $24 billion in 2024 — and most brands still can't tie it back to actual business results. That gap is the whole problem.
We've helped leading CPG brands generate over $500M in sales worldwide through creator partnerships.
Not a proxy, not an estimate. Creator content is followed through every step a customer takes, so the number at the end is a sale rather than a score.
The same campaign, read two ways — what the media did, and what it sold.
Attribution runs automatically off the commerce stack you already have — no manual reconciliation, no spreadsheets stitched together at the end of the quarter.
Connecting the Humanz Pixel to an Amazon Ads account — four steps, no developer.
The same measurement layer solves two different problems, depending on which side of the shelf you're on.
Prove ROI, grow revenue and cut waste by knowing exactly which creators drive conversions — not which ones drive applause.
Your creator programme isn't only a marketing cost. Packaged properly, it becomes inventory your suppliers will pay for.
Every creator, every cost metric, flagged against the campaign average — so the roster decision makes itself.
Influencer marketing ROI, improved in less than six months on the ASAP e-commerce app.
First Aid Beauty had strong products and a TikTok Shop that wasn't growing, with Q4 approaching. Rather than adding more creators, we recruited hundreds of them in under 90 days and put them into a weekly loop: test creative, keep what converts, repeat.
Then we measured what those audiences did across TikTok, Amazon and Shopify — and found that many of them never bought on TikTok at all. They went straight to their preferred store instead. Some first-time TikTok buyers became high-value repeat customers elsewhere.
For every $1 generated on TikTok, $3 was generated on other shops. That is the entire case for measuring across channels rather than inside one: judged on its own numbers, the channel looked ordinary. Judged on all of them, it was carrying the quarter.
“Humanz has set a new standard for influencer marketing, providing us with the tools, data and insights needed to execute impactful campaigns across all our brands. The growth we've achieved through this partnership is truly remarkable.”
“Humanz is the future of influencer marketing. We constantly hear from creators that they love Humanz just as much as we do.”
Tell us where you sell. We'll show you how the attribution would work.