Hello South Africa
For the sixth year in a row, Humanz brings you the most comprehensive influencer marketing benchmarks for the South African market.
So, what’s new in 2026?
Updated Cost Benchmarks
Median CPM and CPE have stabilized, showing that pricing expectations between brands, agencies, and creators are finally aligning. This year’s data covers 16 categories, giving you category-specific benchmarks to plan budgets, price fairly, and evaluate performance more accurately than ever before.
Median CPM and CPE have stabilized, showing that pricing expectations between brands, agencies, and creators are finally aligning. This year’s data covers 16 categories, giving you category-specific benchmarks to plan budgets, price fairly, and evaluate performance more accurately than ever before.
The Measurement Gap
Cost discipline has improved faster than measurement capability. Most conversion in South Africa still happens offline or through channels brands can’t track. This report shows you what creators actually cost and why the brands winning in 2026 are building systems that learn anyway, even when the data is imperfect.
Cost discipline has improved faster than measurement capability. Most conversion in South Africa still happens offline or through channels brands can’t track. This report shows you what creators actually cost and why the brands winning in 2026 are building systems that learn anyway, even when the data is imperfect.
Expert Perspectives
Four industry leaders share what the benchmarks don’t show: why last-click attribution consistently lies (Pete Geyser), why YouTube is the anchor of a video-first search economy (Casey Mantle), why declining quality is a bigger threat than declining usage (Nicole Capper), and why creators have become the golden thread connecting awareness, trust, and conversion (Michael Cost).
Four industry leaders share what the benchmarks don’t show: why last-click attribution consistently lies (Pete Geyser), why YouTube is the anchor of a video-first search economy (Casey Mantle), why declining quality is a bigger threat than declining usage (Nicole Capper), and why creators have become the golden thread connecting awareness, trust, and conversion (Michael Cost).
Whether you’re a marketer planning 2026 budgets, a creator pricing your work, or a retailer looking to close the attribution gap, this report gives you the numbers and the thinking you need to make better decisions.
Download your free copy below.
