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Simply Black Media

A Johannesburg-headquartered media agency giving brands one accountable partner for local-market media planning and buying across Africa.

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About Simply Black

Simply Black Media is a specialist media strategy team focused on African local markets. From a central hub in Westcliff, Johannesburg, it coordinates in-market country teams so brands can plan, buy and manage media across the continent through one agency relationship.

CEO Carine Haffejee joined as Managing Partner in 2012 and grew the business into a pan-African operation, bringing more than two decades of communications and media strategy experience.

The agency supports campaigns in 25 languages. Its local engagement team handles coordination, data and analytics, network governance and reporting for regional and in-country buys.

Their approach

Media buying and negotiation sit at the core of the business, guided by in-market insight so campaigns feel locally relevant and deliver measurable return.

Highlights

  • Footprint across 30+ African markets
  • Campaign support in 25 languages
  • Central Johannesburg hub with in-market country teams
  • Festipub Media Agency of the Year 2024

Leadership

  • Carine HaffejeeCEO
  • Zain HaffejeeCFO

What Simply Black does

  • Media buying

    Traditional and digital media bought across African markets, consolidated centrally for regional buys.

  • Local media strategy

    In-market insight used to reach the right audiences in each country.

  • Campaign management

    Digital and social campaigns planned to clear objectives, monitored and optimised.

  • Influencer sourcing and management

    Finding creators to fit a brief, then managing coordination and reporting.

  • Creative and content production

    Online video, social content calendars and digital banners.

  • Translation and voiceovers

    In-market translation of copy and scripts, plus voice artist sourcing.

  • Community management

    Building and running brand communities with timely, careful responses.

Powered by Humanz

How Simply Black runs your campaign on Humanz

Simply Black brings the strategy and creative. Humanz brings the technology, data and methodology. Together that means less guesswork and more growth.

  1. Advocacy

    Simply Black sources and vets creators from Humanz's API-connected network, then briefs, approves, contracts and pays them in one place.

  2. Performance

    The best-performing content becomes Partnership Ads on Meta and TikTok, bought and optimised natively through Humanz.

  3. Learning loop

    Live, full-funnel reporting shows what works, so every campaign with Simply Black builds on the last.

Get help

Start working with Simply Black today

Tell us what you need and we will connect you with Simply Black Media. Your campaign runs on Humanz, so you get the platform, the data and the methodology from day one.

  • Free, no-obligation introduction
  • Response within two working days
  • Creators, content, paid media and reporting in one platform

For agencies

Become a Humanz partner

Run your creator campaigns on Humanz technology and the Humanz methodology. Get listed here and receive briefs from brands looking for a partner.

Become a partner How partnership works
  • Every client in one place, each with its own creators and campaign history
  • Fewer hours per campaign, with discovery, contracting, approvals and reporting off the manual list
  • ROI you can prove, so the budget grows instead of getting defended
  • Silver and Gold tiers as your capability grows
  • Briefs from brands through this directory