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Republic PR

A boutique PR, social media and influencer marketing agency in Cape Town and Johannesburg, pairing senior expertise with personal attention.

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About Republic

Republic PR is a South African communications agency with teams in Cape Town and Johannesburg. It works with local and international brands across consumer, lifestyle, wine, food, health and fintech, helping them shape their stories and grow in the South African market.

Co-founders and directors Lisa Edwards and Tandi Robertson have led the agency for about 15 years. The wider team includes former magazine editors and specialists in content strategy and influencer marketing.

The agency is boutique by design, with an integrated, uncomplicated and cost-effective model. Many of its client relationships have lasted eight to ten years or more.

Their approach

An integrated, boutique model where senior people stay hands-on, built on the belief that joined-up communications deliver more than separate tactics.

Highlights

  • Founder-led for around 15 years
  • Teams in Cape Town and Johannesburg
  • Served on the IAB SA Influencer Marketing Committee, 2023 to 2025
  • Client relationships of eight to ten years and longer

Brands Republic has worked with

  • Robertson Winery
  • Hill's Pet Nutrition
  • Environ Skin Care
  • Lotus Biscoff
  • Shower to Shower
  • Clere
  • Amka
  • PayProp
  • Fynbos Money
  • Glen Carlou
  • UCOOK
  • World Macadamia Organisation

Leadership

  • Lisa EdwardsCo-founder and Director, Cape Town
  • Tandi RobertsonCo-founder and Director, Johannesburg

What Republic does

  • Communication strategy

    Strategic PR and communications plans that frame a brand's authentic story.

  • Media relations

    Earned coverage through strong relationships with South African media.

  • Influencer strategy and campaigns

    Planning influencer programmes and managing creator campaigns end to end.

  • Social media management

    Defining social direction and running brand channels day to day.

  • Content development

    Press materials, brand copy and content by experienced writers and editors.

  • Media planning and buying

    Paid media to extend earned and social activity.

  • Event management

    Launches and brand events that create media and consumer moments.

  • Crisis communication

    Counsel and response support to protect reputation.

Powered by Humanz

How Republic runs your campaign on Humanz

Republic brings the strategy and creative. Humanz brings the technology, data and methodology. Together that means less guesswork and more growth.

  1. Advocacy

    Republic sources and vets creators from Humanz's API-connected network, then briefs, approves, contracts and pays them in one place.

  2. Performance

    The best-performing content becomes Partnership Ads on Meta and TikTok, bought and optimised natively through Humanz.

  3. Learning loop

    Live, full-funnel reporting shows what works, so every campaign with Republic builds on the last.

Get help

Start working with Republic today

Tell us what you need and we will connect you with Republic PR. Your campaign runs on Humanz, so you get the platform, the data and the methodology from day one.

  • Free, no-obligation introduction
  • Response within two working days
  • Creators, content, paid media and reporting in one platform

For agencies

Become a Humanz partner

Run your creator campaigns on Humanz technology and the Humanz methodology. Get listed here and receive briefs from brands looking for a partner.

Become a partner How partnership works
  • Every client in one place, each with its own creators and campaign history
  • Fewer hours per campaign, with discovery, contracting, approvals and reporting off the manual list
  • ROI you can prove, so the budget grows instead of getting defended
  • Silver and Gold tiers as your capability grows
  • Briefs from brands through this directory