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People Have Influence

A strategic creator agency that pairs brands with the right creators to drive measurable business results.

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About PHI

People Have Influence was founded in 2018 by Philippa McCann Davies, originally trading as P.H.I. It was built on the belief that people influence people, at a time when influencer marketing in South Africa was still finding its feet, and is regarded as one of the local pioneers.

The agency works with start-ups, established local brands and global names across fashion, beauty, retail, drinks, motoring and lifestyle. Its campaign and account managers run everything from single launches to long-term creator programmes.

Its values centre on putting relationships first, co-creating with brands and creators, asking the right questions before offering answers, and keeping partnerships authentic rather than forced.

Their approach

Strategy comes before execution. The team defines goals, messaging and creator archetypes first, then selects creators for fit rather than popularity, and manages delivery end to end on Humanz.

Highlights

  • Founded in 2018, one of SA's first influencer agencies
  • 40+ client brands
  • Vets, manages and tracks creators on the Humanz platform
  • Six-stage process from brief to reporting

Brands PHI has worked with

  • Pick n Pay
  • Woolworths
  • adidas
  • Mr Price
  • Engen
  • Tiger Brands
  • PlayStation
  • Jameson
  • Lacoste
  • Zara
  • Total Sports
  • Coricraft

Leadership

  • Philippa McCann DaviesFounder
  • Teagan Van Der WathBusiness Unit Director
  • Matthew RichardsonBusiness Unit Director
  • Zane DaviesCFO

What PHI does

  • Influencer strategy

    Channel strategy, messaging frameworks, content plans, creator archetypes and success metrics.

  • Campaign collaborations

    Creator-led content for launches, seasonal campaigns and key brand moments.

  • Always-on partnerships

    Long-term creator relationships that build lasting brand affinity.

  • Event amplification

    Creator activity driving awareness, ticket sales, content and post-event momentum.

  • Creator sourcing and management

    Vetting, negotiation, onboarding, briefing and content approvals, handled end to end.

  • Reporting and optimisation

    Real-time tracking against agreed KPIs, with insight-led reporting.

Powered by Humanz

How PHI runs your campaign on Humanz

PHI brings the strategy and creative. Humanz brings the technology, data and methodology. Together that means less guesswork and more growth.

  1. Advocacy

    PHI sources and vets creators from Humanz's API-connected network, then briefs, approves, contracts and pays them in one place.

  2. Performance

    The best-performing content becomes Partnership Ads on Meta and TikTok, bought and optimised natively through Humanz.

  3. Learning loop

    Live, full-funnel reporting shows what works, so every campaign with PHI builds on the last.

Get help

Start working with PHI today

Tell us what you need and we will connect you with People Have Influence. Your campaign runs on Humanz, so you get the platform, the data and the methodology from day one.

  • Free, no-obligation introduction
  • Response within two working days
  • Creators, content, paid media and reporting in one platform

For agencies

Become a Humanz partner

Run your creator campaigns on Humanz technology and the Humanz methodology. Get listed here and receive briefs from brands looking for a partner.

Become a partner How partnership works
  • Every client in one place, each with its own creators and campaign history
  • Fewer hours per campaign, with discovery, contracting, approvals and reporting off the manual list
  • ROI you can prove, so the budget grows instead of getting defended
  • Silver and Gold tiers as your capability grows
  • Briefs from brands through this directory