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Bonfire Media

A Johannesburg new-media PR and digital agency running amplification campaigns that blend strategy, creativity and experiences.

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About Bonfire

Bonfire Media is a boutique Johannesburg agency that combines traditional and digital PR with influencer and social work. It was founded in 2015 by director Candice Rew.

The agency focuses on amplification campaigns, pairing strategic insight with creative execution and on-trend experiences to engage audiences and help clients beat their targets.

Highlights

  • Founded in 2015
  • Boutique, senior-led team

Leadership

  • Candice RewFounder and Director

What Bonfire does

  • PR

    Traditional and digital public relations campaigns.

  • Influencer campaigns

    Creator partnerships that extend brand reach and engagement.

  • Amplification

    Integrated campaigns designed to boost reach and exceed targets.

  • Experiential events

    Brand events and experiences that engage audiences in person.

  • Social media

    Social media management and optimisation.

  • Branded entertainment

    Entertainment-led content built around brands.

Powered by Humanz

How Bonfire runs your campaign on Humanz

Bonfire brings the strategy and creative. Humanz brings the technology, data and methodology. Together that means less guesswork and more growth.

  1. Advocacy

    Bonfire sources and vets creators from Humanz's API-connected network, then briefs, approves, contracts and pays them in one place.

  2. Performance

    The best-performing content becomes Partnership Ads on Meta and TikTok, bought and optimised natively through Humanz.

  3. Learning loop

    Live, full-funnel reporting shows what works, so every campaign with Bonfire builds on the last.

Get help

Start working with Bonfire today

Tell us what you need and we will connect you with Bonfire Media. Your campaign runs on Humanz, so you get the platform, the data and the methodology from day one.

  • Free, no-obligation introduction
  • Response within two working days
  • Creators, content, paid media and reporting in one platform

For agencies

Become a Humanz partner

Run your creator campaigns on Humanz technology and the Humanz methodology. Get listed here and receive briefs from brands looking for a partner.

Become a partner How partnership works
  • Every client in one place, each with its own creators and campaign history
  • Fewer hours per campaign, with discovery, contracting, approvals and reporting off the manual list
  • ROI you can prove, so the budget grows instead of getting defended
  • Silver and Gold tiers as your capability grows
  • Briefs from brands through this directory