At Humanz, we don’t just run influencer campaigns – we build growth engines. And when Pampers, one of the most trusted names in parenting, approached us to help launch and scale their Smart Sleep Coach app, the mission was clear: Cut acquisition costs. Drive real subscriptions. Build a machine that scales. Spoiler: We did all …
Building a Growth Engine for the Smart Sleep Coach App Read More »
What happens when a rising skincare brand stops thinking in “campaigns” and starts thinking in partnerships? You get a six-month creative journey that ends in a sold-out product, viral buzz, and a deep emotional connection with thousands of followers. Not Just Another Influencer Campaign Promise is a young skincare brand on a mission to simplify …
Humans make decisions based on trust. Whether it’s in everyday life or in influencer marketing, people are more likely to act when they believe in the data and the source providing it. For Oak & Luna, a growing jewelry brand, trust in data was the key factor that allowed them to scale their influencer marketing …
Oak and Luna – From Data to Dollars, Increasing Budgets with Confidence Read More »
In the past six months, the world has witnessed a dynamic shift in the widespread adoption of AI, revolutionizing numerous industries. From being a helping hand to potentially causing chaos, AI has emerged as a game-changer in this fast-paced technological era. The influencer economy is also evolving, incorporating strategies like Generation AI that are gaining …
The ultimate guide to nano influencers and how to leverage their prowess. It’s no secret that influencer marketing is exploding. Global juggernauts like Kim Kardashian and Cristiano Ronaldo reign supreme on Instagram. Celebrity superstars have earned the attention of millions of followers. This in turn secures millions in sponsorship deals — and tons of …
TikTok Shopping is legit exploding right now and if you aren’t on this train, you’re leaving cold hard cash on the table. So let’s take a look at TikTok Shopping and why it’s shaping the future of social commerce as we know it forever. Here’s a sneak peek at what’s inside this guide: What is social …
Is TikTok Shopping The Future Of Social Commerce? Read More »
Your competition is on TikTok. And not only are they having tons of fun making videos, but they’re also probably raking in the dough. Here’s why: It’s a short-form video platform It’s among the world’s top social media giants It’s the ultimate influencer marketing tool Seriously, if you’re not on TikTok, it’s time. Especially if …
TikTok Influencer Marketing | The Ultimate Guide To TikTok Influencers Read More »
Accurate data is the ultimate way to slam dunk Instagram marketing. And if you can get that data on demand, even better. Stats help brands keep track of campaign health, monitor their business profile, and make adjustments on the fly. Especially if things aren’t working out as planned. Plus, getting ultra-granular data lets you figure …
The Marketer’s Guide To Instagram Insights (IG Analytics) Read More »