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Gorilla

An award-winning Durban creative agency building strategy-led, mobile-first campaigns and experiences that earn brand love.

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About Gorilla

Gorilla Creative Media opened its 'Jungle' in Durban in 2008, when digital still mostly meant websites. It set out to build brand love through disruptive, guerrilla-style campaigns, and has since built long partnerships with well-known South African brands.

The agency combines strategy, creative and digital in small cross-functional teams, with a strong mobile focus. It is a B-BBEE Level 2 partner, and its Academy, which holds a 51% stake, funds scholarships, internships and job placement for young women in creative fields.

Gorilla has won more than 100 industry awards, including several agency of the year titles, and is creative partner to the Boucher Legacy Conservation Project.

Their approach

Work starts with the business problem and a clear, objective-driven brief, then a channel-agnostic big idea delivered mobile first. Advertising only counts if it is effective.

Highlights

  • 100+ industry awards
  • MMA Smarties Agency of the Year, 2016 and 2018
  • Assegais Agency of the Year, 2018
  • 4th globally, MMA Business Impact Index, 2019
  • AXE Dry campaign drove a 22% sales increase
  • B-BBEE Level 2, 51% owned by its Academy

Brands Gorilla has worked with

  • AXE
  • LUX
  • Shield
  • Huletts
  • King Cone
  • THIRSTI

What Gorilla does

  • Brand and marketing strategy

    Research, brand, media, social and search strategy grounded in the business problem.

  • Brand identity

    Positioning, identity development and collateral design.

  • Integrated campaigns

    Big ideas carried across TV, radio, print, digital and social.

  • Content creation

    Campaign assets and ongoing content for every consumer channel.

  • Mobile marketing

    SMS, USSD and mobile couponing, a long-standing strength.

  • Digital media and data

    Digital media buying, data strategy, user research and optimisation.

  • E-commerce and CRM

    E-commerce management and CRM planning and implementation.

  • Social and influencer

    Community management and influencer programme management.

Powered by Humanz

How Gorilla runs your campaign on Humanz

Gorilla brings the strategy and creative. Humanz brings the technology, data and methodology. Together that means less guesswork and more growth.

  1. Advocacy

    Gorilla sources and vets creators from Humanz's API-connected network, then briefs, approves, contracts and pays them in one place.

  2. Performance

    The best-performing content becomes Partnership Ads on Meta and TikTok, bought and optimised natively through Humanz.

  3. Learning loop

    Live, full-funnel reporting shows what works, so every campaign with Gorilla builds on the last.

Get help

Start working with Gorilla today

Tell us what you need and we will connect you with Gorilla. Your campaign runs on Humanz, so you get the platform, the data and the methodology from day one.

  • Free, no-obligation introduction
  • Response within two working days
  • Creators, content, paid media and reporting in one platform

For agencies

Become a Humanz partner

Run your creator campaigns on Humanz technology and the Humanz methodology. Get listed here and receive briefs from brands looking for a partner.

Become a partner How partnership works
  • Every client in one place, each with its own creators and campaign history
  • Fewer hours per campaign, with discovery, contracting, approvals and reporting off the manual list
  • ROI you can prove, so the budget grows instead of getting defended
  • Silver and Gold tiers as your capability grows
  • Briefs from brands through this directory