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MetropolitanRepublic

A pan-African agency, branded +METRO, that starts from a client's commercial reality to deliver fast, scaled business impact.

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About Metropolitan

MetropolitanRepublic positions itself as an unconventional agency built in Africa, for a market defined by more competition, more channels, more price pressure and a constant need for speed.

Where traditional agencies lead with campaigns and consultancies with analysis, +METRO leads with the commercial problem. It diagnoses market friction, then works alongside C-suite teams on strategy and creative aimed at immediate results.

Delivery runs through an in-house production engine supported by automation and AI-driven workflows. The agency operates in South Africa, Uganda, Morocco and Nigeria and holds B-BBEE Level 1 status.

Their approach

Begin with the real commercial situation, solve the business need standing in the way, then activate with radical efficiency through in-house production, automation and AI.

Highlights

  • B-BBEE Level 1
  • Offices in South Africa, Uganda, Morocco and Nigeria
  • Clients also include FIFA, Shell, Haleon and East African Breweries

Brands Metropolitan has worked with

  • MTN
  • FNB
  • Coca-Cola
  • Sanlam
  • Discovery
  • South African Tourism
  • PepsiCo
  • Nando's
  • Stanbic Bank
  • TotalEnergies
  • South African Breweries
  • Google

What Metropolitan does

  • Commercial diagnosis

    Identifying market friction and the business needs blocking growth.

  • Strategy

    Unconventional strategic thinking developed directly with C-suite leadership.

  • Creative

    Ideas designed to drive immediate commercial impact, not awareness alone.

  • In-house production

    An internal production engine for fast, scalable content and campaigns.

  • Automation and AI workflows

    Smart automation and AI-driven workflows that speed up delivery and cut cost.

Powered by Humanz

How Metropolitan runs your campaign on Humanz

Metropolitan brings the strategy and creative. Humanz brings the technology, data and methodology. Together that means less guesswork and more growth.

  1. Advocacy

    Metropolitan sources and vets creators from Humanz's API-connected network, then briefs, approves, contracts and pays them in one place.

  2. Performance

    The best-performing content becomes Partnership Ads on Meta and TikTok, bought and optimised natively through Humanz.

  3. Learning loop

    Live, full-funnel reporting shows what works, so every campaign with Metropolitan builds on the last.

Get help

Start working with Metropolitan today

Tell us what you need and we will connect you with MetropolitanRepublic. Your campaign runs on Humanz, so you get the platform, the data and the methodology from day one.

  • Free, no-obligation introduction
  • Response within two working days
  • Creators, content, paid media and reporting in one platform

For agencies

Become a Humanz partner

Run your creator campaigns on Humanz technology and the Humanz methodology. Get listed here and receive briefs from brands looking for a partner.

Become a partner How partnership works
  • Every client in one place, each with its own creators and campaign history
  • Fewer hours per campaign, with discovery, contracting, approvals and reporting off the manual list
  • ROI you can prove, so the budget grows instead of getting defended
  • Silver and Gold tiers as your capability grows
  • Briefs from brands through this directory