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Ogilvy South Africa

One of South Africa's largest full-service creative networks, building and transforming brands for local and global clients since 1976.

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About Ogilvy

Ogilvy South Africa began in 1976 as a small Cape Town creative shop started by Bob Rightford, Brian Searle-Tripp and Roger Makin. It joined the Ogilvy network in 1984 and has since grown into a business of more than 900 people across its South African offices.

The agency is part of a global network founded by David Ogilvy in 1948, with over 500 offices worldwide. Locally it works through specialist units including Ogilvy PR, Ogilvy One, Ogilvy Health, Social.Lab and Design Bridge and Partners.

Ogilvy sees its role as going beyond advertising: designing brands, turning them into experiences and telling their stories. It is consistently among the most awarded agencies in the country and holds a Level 1 B-BBEE rating.

Their approach

Guided by David Ogilvy's credo to make brands matter, the agency credits its longevity to humility and a constant push to improve on past success.

Highlights

  • 900+ people across South African offices
  • Record 16 awards at the 2023 One Show
  • 25 awards at the 2022 Loeries
  • Named Most Effective Agency of 2022
  • Cannes Grand Prix winner (Ogilvy Cape Town)
  • Level 1 B-BBEE contributor

Brands Ogilvy has worked with

  • Vodacom
  • Volkswagen
  • KFC
  • Cadbury
  • Castle Lite
  • Carling Black Label
  • PEP
  • Coronation
  • Investec
  • DStv
  • Disney+
  • Joko

Leadership

  • Nkosinathi BikoChairperson
  • Pete CaseGroup CEO
  • Ipi ThibediGroup Managing Director
  • Neo MakheleChief Strategy Officer

What Ogilvy does

  • Brand strategy and creative

    Integrated advertising and brand building across above and below the line channels.

  • Public relations

    Corporate and consumer PR through the dedicated Ogilvy PR unit.

  • Social and digital

    Social-first content and community work through Social.Lab.

  • Customer engagement

    Data-led CRM and direct marketing through Ogilvy One.

  • Health and wellness

    Specialist healthcare communications through Ogilvy Health.

  • Brand design

    Identity and packaging design through Design Bridge and Partners.

Powered by Humanz

How Ogilvy runs your campaign on Humanz

Ogilvy brings the strategy and creative. Humanz brings the technology, data and methodology. Together that means less guesswork and more growth.

  1. Advocacy

    Ogilvy sources and vets creators from Humanz's API-connected network, then briefs, approves, contracts and pays them in one place.

  2. Performance

    The best-performing content becomes Partnership Ads on Meta and TikTok, bought and optimised natively through Humanz.

  3. Learning loop

    Live, full-funnel reporting shows what works, so every campaign with Ogilvy builds on the last.

Get help

Start working with Ogilvy today

Tell us what you need and we will connect you with Ogilvy South Africa. Your campaign runs on Humanz, so you get the platform, the data and the methodology from day one.

  • Free, no-obligation introduction
  • Response within two working days
  • Creators, content, paid media and reporting in one platform

For agencies

Become a Humanz partner

Run your creator campaigns on Humanz technology and the Humanz methodology. Get listed here and receive briefs from brands looking for a partner.

Become a partner How partnership works
  • Every client in one place, each with its own creators and campaign history
  • Fewer hours per campaign, with discovery, contracting, approvals and reporting off the manual list
  • ROI you can prove, so the budget grows instead of getting defended
  • Silver and Gold tiers as your capability grows
  • Briefs from brands through this directory