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Global brands rarely have one influencer marketing problem. They have fifteen — one per market, each with its own agency, its own definitions and its own idea of what good looks like. We fix the layer underneath all of them.
and more than three hundred customers across FMCG, beauty, telecoms, retail, media and fintech.
increase in cost efficiency across the network, within two years of bringing every agency onto one standard.
Advocacy and performance media in one AI-powered platform that gets smarter with every brief, every ad and every conversion.
Your data, your creators and your ad platforms connected into a single loop. Every brief, ad and conversion makes the next one sharper — so the programme improves while it runs, instead of starting over each quarter in each market.
Long-term creator partnerships punctuated by campaigns, rather than a new cast every time. The people who know your brand best get better at selling it, and the cost of finding them is paid once rather than every launch.
Measured the same way in every market, every quarter — so what you show the board is a trend rather than a snapshot, and the budget is defended with a number that holds up outside the marketing department.
Standardisation that helps group without slowing down the markets — which is the balance most global rollouts get wrong in one direction or the other.
Brief standards, brand-safety rules and measurement definitions are set once, centrally. Local teams cast, negotiate and run inside them. Nobody waits on head office to launch a campaign that head office already approved the shape of.
Each market gets its own account, its own users and its own data, kept separate. Group sees all of it aggregated in real time — activity, spend, performance and payments — without asking thirteen people to send a spreadsheet.
Creators and their talent managers opt in and share their real numbers through the platform APIs. No screenshot tampering, no incomplete third-party estimates, and no scraped profiles who never agreed to be listed — so there is no legal exposure to inherit.
Single sign-on, and API integration into your existing systems. Local currency billing and local creator payments in every market you operate in, with a full audit trail and tax documentation behind each one.
Your markets are not at the same stage. One may have run influencer marketing for five years; another may be starting next quarter. They don't have to pick the same model, and they don't have to pick it permanently.
We provide the technology, the training, the support and global strategic oversight. Your teams and your existing agencies do the casting, briefing, contracting, payments and analysis.
We run it and train your people while we do it, then hand over the keys. The usual starting point for a market that wants the capability in-house but doesn't have it yet.
Our accredited local agency partners handle selection, vetting, briefing, contracts, payments and analysis, to the same standard in every market. You brief, approve content and set the strategic direction.
Markets move between these as they mature. The reporting standard doesn't move with them — which is the point of running them on one platform in the first place.
Software plus good luck is not an operating model. Two ways this usually goes, depending on whether you already have agencies you like.
If your markets already work with agencies, we don't replace them. We set the standard those agencies deliver against, train them on it, monitor what they produce and report back to group — the role Unilever asked us to play across more than fifteen partners.
Where a group wants the capability inside the business, we recruit, train and run the advocacy team. For the largest global brands that has meant teams of twenty-five and up. It has also meant two or three people — the number follows the ambition, not the other way round.
Shared definitions, brief standards, a vetting and shortlisting checklist, a content review process with legal in it, a reporting scorecard and an incentive structure — documented as your own operating model, in your own language, so it still governs how your markets work after we stop being in the room. We refresh it annually, alongside the benchmarks it relies on.
MoMo, MTN's fintech app, needed new users across eight African markets at once — in a category where acquisition costs are brutal and climbing.
Eight creators in eight countries, one brief, one original song — and their content run as paid ads from their own handles rather than the brand's.
We'll show you what running them on one model looks like, and which market is the sensible one to start with.
Available in 30+ markets. Self-service, managed and hybrid.