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Where established creators build long-term, predictable income with the brands they want to work with — and where newer ones learn to do it well enough to earn a place among them.
That's the real shape of this industry, and pretending otherwise doesn't help anyone. We'd rather show you the numbers — because once results are measured properly, the creators producing them can be paid for it.
Share of sales generated, measured across campaigns run on Humanz.
Most platforms tell every creator they can make a living. We won't. What we'll do is measure what you actually contribute and pay you for it — which is the only version of this that works for the people who are good at it.
We open more doors than this industry used to. Not every door, and not to everyone at once — campaigns are won, not handed out. What Humanz offers depends on where you are, and we'd rather say that plainly.
A small group of creators produce most of the results here — and take most of what brands pay out. If that's you, everything on this platform exists to make it provable, repeatable and properly rewarded.
Most creators don't miss out because the content isn't good enough. They miss out because nobody ever showed them how to work with a brand partner. That part is learnable, and it's what moves you up.
Built with creators, for creators — so the boring parts take minutes instead of evenings.
Profile analytics and your Humanz score, so you know exactly what a brand sees before they decide.
Bid on open campaigns or accept private invitations. Campaigns come in every size, so follower count isn't the gate.
Contracts signed in the app, terms agreed up front, and payments tracked to the milestone — across borders.
Free access to Humanz Academy, plus the benchmarks and research the whole industry quotes.
Brands set their own payment terms; we don't. What we do is make those terms explicit to both sides before anyone starts, hold them in the contract, and stand behind you if a brand defaults.
Agreed before you start, written into the contract, and paid against the milestones you actually delivered.
Branded gifts, product to keep and creator discounts — a real part of most programmes, and often how a long partnership starts.
Commission on what you sell, tracked automatically — so a post that keeps working keeps paying.
If a brand wants to run your content as an ad or on their own channels, you're paid separately for the rights or on a CPM.
Most campaigns combine two or more of these — a fee plus product, gifting plus commission, or a fee with usage paid on top if the content gets promoted.
Targets you can see, with the reward attached to each one — no guessing what a campaign is worth to you.
Read it, sign it, start working — the terms are agreed before the first post, not argued about after it.
Your own performance, in your own app — not a screenshot a brand sends you weeks later. It's how you know what's working, and how you make the case for what you're worth next time.
Sales you drove, your affiliate earnings, and how your cost metrics compare — benchmarked, so "above average" means something.
Brands run their own creator programmes on Humanz — you apply directly, and members get more than a one-off brief. It's the difference between being hired once and being part of something a brand keeps investing in.
It isn't follower count, and it usually isn't luck. Across thousands of campaigns, the creators brands come back to have three things in common.
Memorable beats polished. A brand can buy generic content anywhere — what they can't buy is a voice their audience already recognises. Sound like yourself, not like an ad.
Read the brief. Hit the date. Reply to the message. Being easy to work with is the most underrated advantage in this industry, and it is entirely within your control.
In your partner's results and your followers' trust — both at once. Never recommend what you wouldn't use. The creators who protect that are the ones still here in five years.
"Be Worth Following" is our ethics policy, not a slogan. It sets out what we ask of creators, of the brands and agencies who hire them, and of ourselves — because a commitment that only runs one way isn't worth much.
It's built on a simple idea: influence isn't measured by how many people follow you, but by your ability to keep inspiring action among the ones who do.
The creative part is yours. The rate-setting, pitching and contract-reading part is what most creators are left to work out alone.
Training built for creators — brand standards, best practice, and the things that get you picked. Finish a course and you get a badge, and you rank higher in brand searches.
Visit the AcademyWhat creators in your category actually charge, what brands are looking for, and how the market is moving — so you're negotiating with numbers rather than a feeling.
Read the blogWe published the first South African study to measure creator income against verified payment records rather than survey answers alone — how the market really works here, and what separates the creators who get rebooked.
Free to join, whatever your follower count. The app is where the work is.