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AI in Humanz

AI at every step.
From the brief to the report.

Describe the campaign and Humanz builds it. Describe the creator and Humanz finds them. Content gets checked the moment it lands, every comment gets read, and an assistant runs the campaign board alongside you.

See how it works
Agency & Enterprise plans Nothing to install Every AI decision stays editable

Five steps. AI on all of them.

The same workflow you already run — with the slow part taken out of every stage.

01

Brief

Describe it instead of filling it in.

02

Find

Search in plain language, not filters.

03

Shortlist

An agent does the digging for you.

04

Approve

Content checked the moment it lands.

05

Measure

Sentiment tracked, questions surfaced.

01 · Brief

Start from a brief, not a blank form.

Creating a campaign opens with a choice. On the AI route you upload a PDF or describe the campaign in a few lines — the wizard fills in the details and asks only what's missing. On the manual route nothing has changed: the full form, step by step, exactly as it was.

  • Upload the brief as a PDF, or type a few lines
  • The wizard asks only for what it couldn't work out
  • The manual route sits right beside it, untouched
Create new campaign dialog offering an AI route that reads your brief, or building it yourself step by step
Discovery screen: a plain-language search turned into filters for women, 25-34, beauty and skincare, Instagram, 10k-100k followers
02 · Find

Describe who you want. Skip the filters.

Write a sentence — women in their 30s posting honest skincare routines — or paste a profile link. The AI turns it into filters, applies them on the search screen, and builds a persona of the creator you're after.

  • Plain language in, real filters out
  • Or paste a profile link to find more like them
  • Every filter it sets stays editable
03 · Shortlist

An agent that builds the list while you're gone.

One line of brief is enough to start. On a deep run the agent reads your brief, works out the filters it implies, then goes across wide data sources and checks creators one by one before it returns anything.

Runs in the background Checks creators one by one Close the tab and come back
AI Lists: a one-line brief for fitness coaches who film home workouts, and the agent's progress — reading your brief, working out the filters it implies, checking creators one by one
04 · Approve

Content checked the moment it lands.

Content sent for approval no longer joins a queue. The AI reads it on upload and returns a verdict straight away — a brand safety score, a brief fit score, and revisions written for the creator.

Before

  • Uploads wait their turn in a queue
  • Someone opens and watches every one
  • Feedback written out by hand
  • The creator waits on a reply

After

  • Read the moment it's uploaded
  • Brand safety and brief fit, scored
  • Revisions written for the creator
  • You approve — you don't triage
AI analysis of submitted content: brand safety 5 of 5, brief fit 4 of 5, ready to approve, with suggested revisions for the creator
A Run AI analysis button re-runs the check by hand on any piece of content, at any time.
05 · Measure

Track sentiment. Find your next brief.

ROI reports classify every comment on every post and reel — so you can see how an audience actually responded, not just how many replied. The questions are where the opportunities are: each one comes with an explanation of what was asked and a link to the post, turning unanswered demand into the brief for your next piece of content.

Positive Negative Question Irrelevant
Post Comments in an ROI report, filtered to the questions found among 1,248 comments, each with the AI's reason for flagging it and a link to the post

In this campaign, nine of 1,248 comments were genuine questions — about fragrance-free options, suitability for different skin tones, and day versus night use. Three content briefs, already asked for.

Sentiment on every comment, not a sample
Questions surfaced with what was actually asked
One click through to the original post
The assistant

An AI campaign manager that can actually do the work.Beta

Not a help bot. It reads your campaign board and acts on it — and it asks you to confirm before it writes anything.

In Manage

Assign agents, set KPIs, edit tasks and tags, message creators, broadcast to a whole campaign, handle extra payments and disputes, edit affiliation rules, export to Excel.

  • “Who is in Bids?”
  • “Show approved influencers”
  • “Broadcast a message”

In ROI reports

Ask about KPIs, performance and anomalies, and get recommendations — on the report you already have open, without exporting anything.

  • “Explain the drop in engagement last week”
  • “Which influencers drove the most ROAS?”
  • “Recommend budget allocation”
Humanz AI Assistant in the campaign board, listing its read and write capabilities across the board, payments, exports, coupons and affiliation rules
Humanz AI Assistant inside an ROI report, offering report analysis capabilities such as performance pulse, conversion deep dive and influencer performance

From your own AI, too.

Humanz supports the Model Context Protocol, so an assistant like Claude connects straight to your account and works with the same access you already have in the app. Ask about campaign performance, creator history or report numbers in your own words, with nothing exported.

There's nothing to install. Every connection is listed under Settings › MCP and can be revoked there at any time.

AI that suggests. You decide.

Every one of these runs inside the permissions and the review steps you already have.

Every filter the AI sets stays editable

The manual campaign route is untouched

Analysis recommends; approval stays human

Write actions ask you to confirm first

MCP works with the access you already have

Any connection is revocable in one place

Included on Agency and Enterprise plans. Nothing to switch on — the AI route is there the next time you open a campaign.

See it on your own campaigns.

Tell us what you run. We'll show you where the AI fits.