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Partnership Ads & UGC — powered by Humanz+

Run ads from your creators' handles.
Without chasing a single permission.

Turn your best-performing creator content into paid media in a few clicks — then see exactly what the paid push added on top of the organic.

See how it works
Runs on Meta TikTok
The Humanz paid media report: spend over time with click and view attribution controls, alongside impressions, clicks, click-through rate, watch time and cost per acquisition
The bottleneck

Creator content is your best ad creative. Getting it live is the hard part.

Messaging creators for ad codes. Chasing whitelisting permissions. Re-uploading assets and losing the creator's handle on the way. And once it is running, no clean way to tell what the ads added on top of what the post did on its own.

Without Humanz

  • Message every creator for an ad code
  • Wait on whitelisting permissions
  • Re-upload the asset by hand
  • Lose the creator's handle, run it as the brand
  • Organic and paid results tangled together

With Humanz

  • Content is already in the platform, rights and all
  • Permissions handled when the creator joined the campaign
  • Pushed straight into your connected ad account
  • Runs from the creator's handle, where the trust is
  • Organic and paid reported separately
How it works

Three steps, no email thread

1

Pick the content

Choose any creator content already sitting in Humanz — no request, no re-upload.

2

Push it live

Select the campaign and ad set. Humanz places it in the right ad group, running from the creator's handle.

3

Watch it work

Performance, ad health, creative analysis and comment sentiment, all in one report.

Launch

From creator post to live ad in a few clicks

Open Ads Manager, choose Create Ad, and select the content you want to promote. Humanz pushes it into your connected advertising account and into the ad group you pick — with the creator's handle attached.

  • No messaging creators for ad codes or whitelisting
  • Runs from the creator's own handle via the Partnership Ads toggle
  • Straight into your connected campaign and ad set, on Meta or TikTok
  • Headline, caption, destination link and status set before it goes live
  • UTM parameters applied automatically, plus any you add
  • Expiration dates, so usage rights never lapse unnoticed
Creating a partnership ad in Humanz: creator handle, partnership ads toggle, Meta campaign and ad set, caption, link and UTM parameters
Measure

Separate the organic from the paid

One report for every partnership ad you are running, with the full commerce funnel underneath it — not just impressions and clicks.

The Humanz ads manager: spend and attribution settings across a live campaign, with impressions, purchases, conversion value and ROAS reported side by side
Ad health

Know which ads to pause, and why, before the budget goes

Every ad in the account is scored automatically and re-evaluated through the day. When one starts to slide, the alert arrives with the numbers that triggered it — and the button to act on it.

  • Alerts graded by severity, each carrying its own evidence
  • Baseline comparison on CTR, video attention and conversions
  • Pause the ad or dismiss the alert without leaving Humanz
  • A running count of how many ads are healthy right now
A critical ad health alert in Humanz: click-through rate down against baseline with zero conversions, and buttons to dismiss or pause the ad
Creative intelligence

Understand why the creative worked, not just that it did

Every ad is read frame by frame and scored on the things that actually move hook rate — so the next brief starts from evidence instead of instinct.

Creative intelligence in Humanz: top hooks ranked by hook rate, hook type and production style compared across the account, above the live ads table

Read on every single ad

Hook type Hook strength Production style Format Pacing CTA Length Music Voiceover Captions

Each ad also comes back with what is working, what to improve, a full transcript, the key selling points it makes, the emotional appeals it uses and the audience it speaks to.

Down to the individual ad

Open any ad to see the hook it opens on, how strong that hook scored, the signals behind it, and a plain-language read on what is working and what to fix — next to the full attribution breakdown.

A single ad in Humanz showing hook strength, creative signals, what is working and what to improve, with the full attribution breakdown underneath
Sentiment

Read the room, not just the numbers

Comments are classified as they arrive, each one with the reason behind the label. It is the layer of insight that sits beyond impressions, clicks and conversions — and it usually shows up before the conversion rate does.

Positive Negative Question Irrelevant
Comment sentiment in Humanz: each comment labelled positive or negative with the reason given
Every comment labelled, with the reasoning shown
Product objections surface early — an ingredient worry days before it reaches your conversion rate
Questions separated out, so nothing that deserves a reply gets buried
Where it runs

Plugs into the stack you already buy on

Ads go out through your own connected accounts, and the results come back measured against the platforms your customers actually buy on.

Meta Ads
Instagram
TikTok
Shopify
Amazon Stores
Appsflyer
Adjust
Google Analytics 4
Ready when you are

Put your best creator content to work as paid media

See Partnership Ads running on your own account.