Local reality

Sources for South Africa

  • Kantar, Media Reactions in BrandZ South Africa, 2024.
  • Stitch / Censuswide / DataEQ, The State of Consumer Payments in South Africa, 2025.
  • SARS media release on influencer tax, 5 September 2025; BDO South Africa, 2025.
  • ARB Code, Appendix K (Social Media); IAB SA Influencer Marketing Council, Disclosure Toolkit, 2026.

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