At Humanz, we don’t just run influencer campaigns – we build growth engines. And when Pampers, one of the most trusted names in parenting, approached us to help launch and scale their Smart Sleep Coach app, the mission was clear: Cut acquisition costs. Drive real subscriptions. Build a machine that scales. Spoiler: We did all …
Building a Growth Engine for the Smart Sleep Coach App Read More »
What happens when a rising skincare brand stops thinking in “campaigns” and starts thinking in partnerships? You get a six-month creative journey that ends in a sold-out product, viral buzz, and a deep emotional connection with thousands of followers. Not Just Another Influencer Campaign Promise is a young skincare brand on a mission to simplify …
There’s a growing truth in marketing: people trust people more than they trust brands. That’s why we built Humanz Ads, a way to run paid media directly from creators’ profiles. You get the power of precise targeting with the authenticity of content that feels native to the feed. We already knew this approach lowers CPA …
When Paid Feels Organic: How Creator-Led Ads Outperform Brand Campaigns Read More »
Humans make decisions based on trust. Whether it’s in everyday life or in influencer marketing, people are more likely to act when they believe in the data and the source providing it. For Oak & Luna, a growing jewelry brand, trust in data was the key factor that allowed them to scale their influencer marketing …
Oak and Luna – From Data to Dollars, Increasing Budgets with Confidence Read More »