When you get down to it, hashtags are sick as h-e-double-hockey-sticks. They’re fun to use. They help IG users explore new stuff around the platform. And they help brands cut through some of the noise. Plus, if you’ve got the right tools, you can analyze hashtag performance 🤤 That’s right — you can get down …
Instagram Hashtag Analytics: How To Track Hashtag Performance Read More »
Influencer marketing can make your brand explode (in a good way). But you have to have a solid plan. Otherwise, it’s like firing off a rocketship in the wrong direction. This is why building an influencer marketing strategy has to be at the top of your to-do list. Here’s what this strategy guide covers: What’s …
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Hello South Africa Want to know how your content and collaborations stack to other creators and brands out there? This is the place where you can find out. Want to know whether you paid more or less on average than other marketers? Again, this is the place. These benchmarks were compiled using data from …
Influencer marketing benchmarks – South Africa 2022 Read More »
When it’s done right, influencer marketing can return $20+ for every $1 invested. It can also drive sales, boost brand awareness, and increase social media engagement. That’s because we like buying things based on the suggestions of people we trust. After all, nearly a third of us make purchases after seeing an influencer we love …
Spotting Fake Instagram Accounts: Real vs. Fake Influencers Followers Read More »
Wanna take advantage of branded content on Instagram? You’re in luck because there’s a whole suite of branded content tools in IG that are ready for you to use. But before we jump into that, let’s do a quick overview: Instagram’s branded content tools: Help brands and influencers work together. For brands: Branded content is …
How To Use Instagram Branded Content For Your Business Read More »
Accurate data is the ultimate way to slam dunk Instagram marketing. And if you can get that data on demand, even better. Stats help brands keep track of campaign health, monitor their business profile, and make adjustments on the fly. Especially if things aren’t working out as planned. Plus, getting ultra-granular data lets you figure …
The Marketer’s Guide To Instagram Insights (IG Analytics) Read More »
Most marketing strategies contain different directions (or subcategories). You can think of this like spokes in a wheel. The directions work together to power the marketing strategy as a whole. And one of the most effective marketing directions for brands is influencer marketing. Nearly half of everyone online uses ad blockers to tune out marketers. …
Working with macro influencers is a huge decision. Uncover the pros and cons of partnering with bigger IG stars. Let’s start with the obvious. Influencer marketing is exploding. It’s a huge industry with lots of layers: We’ve got the nano influencers. They’re on the smaller side, but they’ve got high engagement. Up next, micro influencers. They’re …
Macro Influencers | Everything Brands & Marketers Need To Know Read More »
