Pricing in South Africa

We set minimum fees for South Africa. They will change year on year, and will most likely rise with inflation.

• Every standalone commissioned piece has a minimum fee. Inside big bundles, single pieces can go lower. Stories cost less than Reels or TikTok videos.
• Paid bundles should include usage for the campaign's duration. Price each extra month at about 30% of that piece's value. Commissioned UGC is the exception: it's usually a buyout, so one fee covers indefinite commercial use.
• Gifting will often produce content we'd love to use in our clients' ads. When it does, pay a usage fee as a cash prize: about 50% above the guaranteed rate for the same format.
• Creators usually get the product for free, so it should already be in the budget.