Local reality

Gifts and tax

Gifts are income. SARS has made it clear that influencers must declare what they earn in cash or in kind, at fair market value. A movie ticket is taxable too, but the tax is trivial. An expensive fridge, or a car for a month, isn’t.

Flag it to the creator and the advertiser upfront. Don’t give tax advice: point them to SARS guidance or a tax practitioner.

Sources

SARS media release, 5 September 2025; BDO South Africa, 2025.

Read it in context: Creator selection, fair pay and reward →

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