Benchmarks & statistics

Hello South Africa For the sixth year in a row, Humanz brings you the most comprehensive influencer marketing benchmarks for the South African market. So, what’s new in 2026?   Updated Cost Benchmarks Median CPM and CPE have stabilized, showing that pricing expectations between brands, agencies, and creators are finally aligning. This year’s data covers …

Influencer marketing benchmarks for South Africa in 2026 Read More »

Hello South Africa For the fifth year in a row, Humanz is proud to bring you the most comprehensive influencer marketing benchmarks for the South African market. As the industry continues to evolve, so does our approach to measurement, analysis, and strategic insights. This year, we’re taking it even further—providing not just the latest benchmarks …

Influencer marketing Benchmarks & Measurement for South Africa in 2025 Read More »