Rasheeqah Karriem

Rasheeqah Karriem, popularly known as Sheeca from Sheeca’s Closet, is a digital creator and community-driven influencer. She has built a strong following across platforms through engaging lifestyle, fashion, beauty, family and relatable story-driven content.

Beyond digital posts and reels, Rasheeqah has expanded her creative footprint: she produces YouTube series, including Sheeca’s Closet and a YouTube cooking segment that brings local talent into her kitchen for conversations and culinary experiences.

Rasheeqah’s journey into content creation began while she was studying BCom Law, LLB and Honours in Industrial Psychology at the University of the Western Cape. What started as sharing diary-style videos and everyday anecdotes to entertain herself during morning traffic quickly evolved into a full-time career transformation that resonated with audiences because of her authentic voice and unfiltered storytelling. Today, she has amassed a substantial online community who connects with her honest, grounded perspective on life, motherhood, family balance, fashion, beauty and personal growth.

Rasheeqah is also an entrepreneurial force, creating community-centric initiatives like Sheeca’s Market and Mommy Bonanza, events that provide platforms for vendors and small businesses to showcase their products while bringing communities together. The success of these events, which have drawn thousands of attendees, demonstrates her ability to convert social influence into real-world impact that uplifts others. Her influence has been recognised in media coverage highlighting her as one of the South African female influencers “shaking up the internet,” celebrated for her courage, creativity and authentic presence within the creator economy.