Top 20 · South Africa 2026
Lifestyle, beauty and comedy
An award-winning lifestyle and comedy creator who co-founded the creative agency Ace Labs, where she is Head of the Creator Economy.
Nadia Jaftha is an award-winning influencer, entrepreneur and pioneer in the creator space whose career spans content creation through to business leadership. She first gained recognition through her relatable lifestyle, fashion, beauty and comedic content, building a loyal and engaged audience across social media platforms.
Nadia has won multiple industry accolades, including Content of the Year and Thumb-Stopping Content, which have cemented her status as one of South Africa’s most influential digital storytellers.
Beyond her creative content, Nadia has successfully transitioned into entrepreneurship and strategic leadership in the creator economy. She is co-founder and Head of the Creator Economy at Ace Labs, a full-service creative agency that helps content creators and brands build sustainable partnerships, develop paid campaigns and grow businesses, including strategic collaborations with platforms like TikTok. Through Ace Labs she helps creators build long-term value from their platforms.
Her work with the agency reflects her commitment to growing the creator economy, empowering emerging talent and bridging creators with meaningful brand opportunities. Her journey from content creator to industry thought leader and entrepreneur makes Nadia a standout figure in the South African digital landscape, someone shaping the future of creative influence and business opportunities for the next generation of creators.
