Success stories
L’Oreal
The brief
#BeautyTok - GüzellikTok
Our campaign with L’Oréal Paris achieved remarkable success by transforming the global “BeautyTok” TikTok phenomenon for the Turkish market. Through strategic creator partnerships, we developed authentic, culturally resonant content that captured the attention of Turkish women and established a new beauty conversation on social media.
No of influencers used
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Pieces of content created:
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Channels used:
TikTok & Instagram
Target audience:
Women, ages 15-35
No of influencers used
0
Pieces of content created:
0
+
Channels used:
TikTok & Instagram
Target audience:
Women, ages 15-35
The role of influencers
Selected influencers developed content in categories including hair care, makeup, and skincare. Each piece was strategically crafted to:
- Showcase L’Oréal products.
- Maintain authenticity in messaging.
- Drive purchasing decisions through trusted recommendations and professional demonstrations.
The selection criteria
We prioritized influencers and high-profile names who demonstrated:
- Exceptional sales power in the beauty niche
- Proven track record of creating excellent advertising content
- Creative storytelling abilities
- Authentic connections and engagement rates with their audience
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Impressions
Impressions Goal
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Impressions Achieved
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Engagement
Engagement Achieved
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Clicks Achieved
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Wrap-up
The campaign’s success lay in its strategic execution: 27 pieces of high-quality content delivered by 22 carefully selected creators within a single week. This concentrated effort created a new TikTok trend that exceeded engagement targets and established a strong foundation for L’Oréal’s continued presence in the Turkish social media landscape.
A Look At Some Of Our Favourite Content
