How Humanz worked with Zara to deliver Africa’s biggest influencer campaign on record.
World renowned fashion powerhouse Zara approached Humanz to implement an influencer marketing campaign to communicate the imminent launch of Zara’s new e-commerce platform.
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The Target Audience
The campaign spoke to South Africans from all walks of life who all shared the unique brand traits of a Zara shopper.
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This unique and refreshing approach provided incredible results for the Zara brand, with South Africans applauding them for doing things a little differently and causing a stir in the industry. The campaign went on to be the first African campaign to ever trend number ONE on Twitter globally and saw thousands of new users rush to the new Zara Ecommerce platform.