How Humanz used travel influencers to promote Turkcell
Bring to life just how expansive Turkcell’s cellular coverage is within the Turkish region
Number of influencers used:
Pieces of content created:
The Target Audience
The campaign had a broad reach and wanted to target all cellphone users in the Turkish region
We turned something as mundane as a mobile coverage campaign into something truly engaging with campaign statistics that included an engagement rate of 5.5% (3x the industry average). The campaign was Turkcell;s most effective influencer campaign on record and went on to win the “The best influencer campaign of the year” at the prestigious Inflow Awards.