How Humanz used travel influencers to promote Turkcell

The Brief

Bring to life just how expansive Turkcell’s cellular coverage is within the Turkish region

Number of influencers used:


Pieces of content created:


Channels used:

Channel Name

The Target Audience

The campaign had a broad reach and wanted to target all cellphone users in the Turkish region

The selection criteria

Humanz used their proprietary data to identify Turkeys TOP travel influencers who were not only strong content creators but also had the majority of their audience based within the Turkish region.

The role of influencers

We sent our creator team to the most beautiful (and remote) destinations in Turkey and tasked them with uploading their pictures and videos to amplify TurkCell’s excellent national coverage.


We turned something as mundane as a mobile coverage campaign into something truly engaging with campaign statistics that included an engagement rate of 5.5% (3x the industry average). The campaign was Turkcell;s most effective influencer campaign on record and went on to win the “The best influencer campaign of the year” at the prestigious Inflow Awards.

View The Full Case Study Video Below:

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