Purity

How Humanz helped Purity make some noise about a new baby food range
baby-square

The Brief

To raise awareness of the new ranges of meals, snacks & drinks that Purity had to offer.

Number of influencers used:

0

Pieces of content created:

0

Channels used:

Instagram

dad-feeding-baby

The Target Audience

Parents with toddlers between 3-5 years of age.

The selection criteria

Humanz used their propriety algorithms to identify a team of influencers who were not only parents of toddlers but ALSO carried an above-average level of target market.

The role of influencers

It is well known that new parents love to share notes and who better to make some noise about a new range of baby foods than authentic parents that could share REAL & unscripted reviews.

Engagements

1000

Stats section one

1000

Stats section one

+ 0 %

Stats section one

1000

Stats section one

1000

Stats section one

+ 0 %

Wrap-up

Humanz brought Purity’s goal to life by pairing the perfect mix of content creators with a well thought out and tailored Instagram specific parenting focussed strategy that resulted in campaign results well exeeding industry specific KPIs.

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