Huggies Baby Wipes.
How Humanz helped Huggies Save The World… One baby wipe at a time! 30 NUMBER OF
Huggies recently launched their new #TiniestFootprtint initiative and approached Humanz to catalyze a conversation around the importance of a plastic free society.
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The Target Audience
Parents with young children under 2 years of age.
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The combination of a unique and well thought out creative strategy paired with the PERFECT mix of influencers resulted not only in campaign results far outperforming industry benchmarks but also, more importantly, the shifting of peoples mindsets to a more plastic free world.