How Humanz helped Cipla Pharmaceuticals raise awareness around testicular cancer.
South African scrumhalf Faf De Klerk was thrown into the international spotlight when a video* went viral featuring him meeting Prince Harry in his South African Speedo following the Springboks’ World Cup win. At the exact same time, Humanz was approached by world renowned pharmaceutical manufacturer Cipla, to implement an influencer marketing campaign to help raise awareness of testicular cancer and break the stigma amongst men by directing them to an educational website on how to do routine checks.
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The Target Audience
Males who are of an age to be impacted by testicular cancer.
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This unique and lighthearted approach provided incredible results for the campaign, with many everyday South Africans taking up the challenge and creating noise about this incredibly important topic. Media deemed the campaign newsworthy at large, with an incredible amount of coverage, both locally and internationally. The official hashtag for the campaign #FafChallenge, began to trend soon after our team went live and quickly rose to the number 1 trending topic in South Africa on Twitter. The Hashtag remained trending for upwards of 5 days as South Africans continued their conversations around the campaign and its unique approach. which resulted in over 36 000 unique visitors to their website.