The selection criteria
Only a few days after their World Cup win, the Springboks were the hottest ticket in South Africa and almost unapproachable. Thanks to the incredible relationships within the Humanz community and the meaningfulness of the cause, Humanz was given access anyone they wanted on the team. Using its propriety technology and algorithms, Humanz looked for a combination of Springboks that would provide the largest unique reach for the campaign within a diverse audience and high engagement. Other support influencers were also chosen, based on their creative ability and proven past influence as content creators able to spark responses from their followers.