Success stories
American Swiss
The brief
How Humanz helped American Swiss break through the noise on Mothers Day!
To position American Swiss as a jewelry brand that acknowledges ALL of the hard work that goes into being a mother.
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Channels used:
Target audience:
Mom’s who are celebrating life and their individuality.
No of influencers used
0
Pieces of content created:
0
+
Channels used:
Target audience:
Mom’s who are celebrating life and their individuality.
The role of influencers
Trying to capture a Mom’s attention using overly copywritten & blatantly designed generic banner ads would have totally missed the mark. It was imperative that American Swiss were able to find REAL people who could send REAL messages of affirmation and acknowledgement to the moms in their lives.
The selection criteria
Using Humanz Proprietary algorithms and deep social data American Swiss were able to identify a team of Influencers who were not only mothers themselves but also carried an above average level of clout and influence within the parenthood interest category.
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Engagements
Engagements Goal
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Engagements Achieved
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Impressions
Impressions Goal
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Impressions Achieved
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Wrap-up
American Swiss were able to stand out amongst the noise of Mothers Day by using a team of perfectly suited REAL people speaking heartfelt and relatable truths. The proof of success is evident in engagement rates ranking 6x the industry average, the majority of which came from audience members reposting the influencers content and tagging their own mama’s.
A Look At Some Of Our Favourite Content
