How Humanz helped American Swiss break through the noise on Mothers Day!
To position American Swiss as a jewelry brand that acknowledges ALL of the hard work that goes into being a mother.
Number of influencers used:
Pieces of content created:
The Target Audience
Mom’s who are celebrating life and their individuality.
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American Swiss were able to stand out amongst the noise of Mothers Day by using a team of perfectly suited REAL people speaking heartfelt and relatable truths. The proof of success is evident in engagement rates ranking 6x the industry average, the majority of which came from audience members reposting the influencers content and tagging their own mama’s.