The role of influencers
All the creators received a beautifully designed box that consisted of the respective Absolut new flavours and ingredients to make the perfect cocktail. Creators encouraged their followers to go and purchase the new variant. For Absolut Watermelon, Pernod Ricard hosted a private event for the selected creators where they would be informed about Absolut Watermelon as well as capture content that they would later post on their social media platforms. At the same event the faces of the campaign - Candice Modiselle, Maisha Mamabolo and Koketso Chipane - had a photoshoot. The captured images identified these creators as the faces of the Absolut Watermelon Campaign. The images were used on all of Absolut South Africa social media pages.