Success stories
Absolut Vodka
The brief
Humanz orchestrated 2 creator-led campaigns with Absolut Vodka to introduce their 2020-2021 Passionfruit and Watermelon variants to the South African market. Creators were gifted with beautifully designed boxes to create cocktails with the new variants, blending authentic storytelling with luxury experiences.
Our strategic approach turned influential voices into passionate brand advocates and resulted in engagement rates and sales that far exceeded the expectations for the campaign.
No of influencers used
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Pieces of content created:
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Channels used:
Target audience:
Men and women aged 29-35
No of influencers used
0
Pieces of content created:
0
+
Channels used:
Target audience:
Men and women aged 29-35
The role of influencers
Our creators participated in an immersive campaign experience that combined product demonstrations with exclusive events. Through these touchpoints, creators crafted content that:
- Showcased signature cocktails using beautiful gift boxes containing Absolut’s new flavours and perfect cocktail ingredients
- Encouraged followers to purchase the new variants
- Captured exclusive content at Absolut Watermelon’s private launch event
- Featured campaign ambassadors Candice Modiselle, Maisha Mamabolo, and Koketso Chipane
The selection criteria
We reached out to a diverse Nano, Micro, Macro, and A-List creator network who all demonstrated:
- A strong presence in lifestyle and entertainment spaces
- Ability to showcase sophisticated social experiences through their content
- Authentic connections with South Africa’s urban tastemakers
- Proven success with luxury brand partnerships
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Impressions
Impressions Goal
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Impressions Achieved
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Engagements
Engagements Goal
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Engagements Achieved
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Wrap-up
The campaign’s success lay in its approach of getting new and creative influencers to be a part of this campaign, which carried the brand’s messaging well and resonated with the correct target audience. Having beautiful packaging to work with also added to the vibrant content that was created for the campaign to be in-sync with the brand messaging. The launch event, in collaboration with Candice Modiselle, Maisha Mamabolo, and Koketso Chipane as the faces of the campaign brought the product launch full circle. They created content for the campaign and were a part of the entire launch, establishing a strong presence across South African social media.
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