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Data-driven SaaS platform
for influencer marketing at scale
A complete and flexible suite of data-driven influencer marketing products and services to enable your teams to achieve positive influencer marketing ROI at scale.
- Direct-to-consumer & Enterprise
- Self-service & Agency-managed
- Search, data, reporting & A-Z workflow
- Local in-country support
Building a better & more sustainable industry
Fraud, influencer fatigue and inability to scale, we know influencer marketing is not always living up to its full potential. It’s why we have made it our mission to build technology, data and content that make influencer marketing safer, better, easier, and help grow the industry sustainably for marketers, online content creators and influencers.
Features
CLIENTS
Humanz is trusted by customers jointly worth over $1T
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Interactions
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Campaigns & benchmarks
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Advertisers & creators
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Potential fraud avoided
What makes Humanz different
Stop spending your influencer marketing budget, invest it.
Deep social auditing
Using cutting-edge image recognition and natural-language-processing combined with deep AI and machine learning, Humanz analyses and verifies all potential influencers, every single piece of content they have ever posted and every single one of their followers for 100% data integrity. No purchased third party data. No shallow algorithms.
Designed in partnership with customers
Humanz’ workflow solutions and products were built hand-in-hand with half a dozen customers types to overcome the challenges they faced, ranging from in-house marketing teams at D2C brands, enterprise marketers working with external agencies, or large PR, media and creative agencies. Work with a team that truly cares about your success.
Flexible solutions for every scenario
Work with your internal teams or with your agencies. Select from a large number of campaign templates. Invite influencers privately or open up your campaign publicly to receive bids. Contract directly with creators or via their agent. Access the full Humanz solution or only the features you need. Stop working according to someone else’s rules. Work your way without artificial limits.
Local knowledge & support
Influencer marketing is a local game. That’s why Humanz has offices and experienced local representatives in every country in which it is available as a solution. No offshore call centre or long wait times for support. Learn and grow with Humanz in your city and in your language.
Real ROI + benchmarks
72,3% of all stats may be made up but sales are something you cannot fake. Understand the performance of your influencer marketing spend via the Humanz funnel, from true reach and engagement to clicks and conversions. Build your own benchmarks and data over time and compare them to the rest of the market.
Loved by influencers too
Influencer marketing is all about collaboration between brands and influencers yet most platforms only focus on marketers. Humanz provides free tools for influencers to not become better at their craft, meet other creators and work together but also protects them through advanced security features, guaranteed contracts and payments. Don’t drive creators to a platform they don’t like and pay a premium.
WORKING WITH HUMANZ
Are you an expert user or do you need some hand-holding? Pick from 1 of 3 highly flexible commercial options depending on your needs and level of comfort.
Self-service SAAS
Designed for expert marketers and agencies who run influencer marketing campaigns either manually or using another platform. Humanz will help you prove ROI from day 1 while also making your job far easier.
- Search thousands of opt-in accredited influencers
- Co-create branded content with any influancers
- Smart contracts to ensure influencers are paid only when you’re satisfied
Managed-services
Designed for marketers and agencies starting out with influencer marketing or looking to generate new revenues without committing long-term to an influencer strategy. Humanz will show you how to be successful at influencer marketing while also making you money in the process.
- Search thousands of opt-in accredited influencers
- Co-create branded content with any influancers
- Smart contracts to ensure influencers are paid only when you’re satisfied
Hybrid models
Want the best of both worlds? Humanz can offer resources and partners to run individual programs or campaigns inside your own account. You retain visibility and start building your own data and benchmarks from day 1 even if your team is not 100% ready.
- Search thousands of opt-in accredited influencers
- Co-create branded content with any influancers
- Smart contracts to ensure influencers are paid only when you’re satisfied
Frequently Asked Questions
Is Humanz free?
Humanz offers both free and paid-for features. Marketers starting out can gain access to the Humanz influencer marketing academy, market benchmarks and trending content. They can also run a marketplace campaign where they can experience the majority of Humanz features while only paying for influencers they contract. The Humanz search engine, ability to invite influencers privately, sales tracking and ability to build your own data and benchmarks are only available via premium licenses.
Which social networks are supported by Humanz?
Humanz supports the highest-performing social media channel for organic reach, including Instagram, Youtube, Twitter and TikTok. Customers may also extend the reach of these campaign via targeted paid media buys on Facebook, Instagram, and TikTok.
Can I only work with registered influencers?
No. You can work with any social media account as long as they have over 1000 followers on any of the channels listed above. There are many additional benefits to both you and them if they have the Humanz app, such as streamlined workflows, additional data and guaranteed on-time payments, but it’s not a requirement.
Can Humanz work with influencers who have agents?
Yes, influencers agents can be added as a third party to deal with contracts and payments. It is expected however for marketers and influencers to work together directly as well to maximise the benefits of the relationship for both parties.
Can I integrate Humanz with my e-commerce website and track sales?
Yes, Humanz supports full conversion integration and tracking whether it’s for e-commerce, lead generation, sign-ups or any kind of trackable web-based action.
How many users can I have on my Humanz license?
Standard licenses come with a single user. Enterprise licenses come standard with 1-5 users but additional ones can be purchased too.
Is Humanz available in my country?
A core part of the Humanz philosophy is local presence and involvement with the community. Humanz hence supports influencer campaigns and payments in any country in which it has an office. Check the full listing in the footer. New offices are opening up every quarter. Interested parties can apply on the Company page.
