The Creator Economy in 2022

A quick guide for our teams and partners to help them understand the fundamental numbers, dynamics and what’s actually at stake within the Creator Economy.

Included in this guide you will find:

• What the term “creator economy” actually refers to
• The size of the addressable market in 2022
• What the creator journey looks like & how they make money
• Why influencer marketing is so deeply connect to the creator economy
• And much more