How to run influencer marketing programs that drive sales

A quick guide for our teams and partners to help them understand the fundamentals of putting together an effective influencer marketing program geared at driving online sales.

This report is based on lessons learnt by our teams of customer success managers and generously shared by some of our top customers, with key findings from analyzing over 3000+ campaigns run through the Humanz platform and includes information on:

• The critical steps to a successful influencer marketing initiative
• The key differences between campaigns to drive consideration vs sales
• Specificities of channels to consider when trying to drive clicks
• Best ways to onboard, brief & motivate creators to drive sales
• Making sure your content is actually shoppable
• Risks around disclosure & fraud
• A model to measure & improve performance
• And much more